Widelines ethical behaviour initiative

Digital Tsunami is a signatory to the Widelines ethics initiative.

Widelines was launched in 2014, and immediately adopted by the Australian Web Industry Association (AWIA). As an AWIA business member, Digital Tsunami was invited to subscribe to the guidelines.

Recognising universal value in the adherence to and promotion of industry standards, Digital Tsunami is committed to the Widelines policies, principles and practices and has subscribed to maintain these standards.

An ethical relationship with clients has always been one of our highest priorities. We have received feedback from many clients as a testament to our success in the application of this philosophy.

Widelines is intended as a set of guidelines for web developers, web designers and search marketing professionals at all levels, who may be working within multinational corporations or as individual freelancers. It is based on the knowledge advantage that most developers have over their clients, in a world where technological advancement is rapid, extensive and continuous.

The ethical guidelines encompass professional conduct, operational practices and relationships with clients, in order to better help educate clients, improve communication and reduce disagreements. Specific areas include:

  • Communication
  • Education
  • Honesty
  • Integrity
  • Professionalism
  • Transparency

The Widelines site offers resources on:

Digital Tsunami has become aware of unethical behaviours, through clients who have been poorly, maliciously or just inefficiently treated by suppliers in the past. The impact of anything less than completely professional treatment by practitioners, has the potential to tarnish an entire industry.

At Digital Tsunami, we consistently work to retain a reputation which has been consolidated over 17 years, and welcome the opportunity to contribute to the efficient and evocative marketing communications of your brand.

To discuss online and offline solutions for your business, please contact us today.

From Our Clients

Quotation Mark

It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.

Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.

The project was expertly managed from end to end which resulted in a fast and efficient process.

Robert Keiller
Finance Manager
Portland, Victoria, Australia
Quotation Mark

When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.

Sean Aley
Director
North Sydney, NSW, Australia
Said Studio
Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
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