
Widelines ethical behaviour initiative
March 14, 2014Digital Tsunami is a signatory to the Widelines ethics initiative.
Widelines was launched in 2014, and immediately adopted by the Australian Web Industry Association (AWIA). As an AWIA business member, Digital Tsunami was invited to subscribe to the guidelines.
Recognising universal value in the adherence to and promotion of industry standards, Digital Tsunami is committed to the Widelines policies, principles and practices and has subscribed to maintain these standards.
An ethical relationship with clients has always been one of our highest priorities. We have received feedback from many clients as a testament to our success in the application of this philosophy.
Widelines is intended as a set of guidelines for web developers, web designers and search marketing professionals at all levels, who may be working within multinational corporations or as individual freelancers. It is based on the knowledge advantage that most developers have over their clients, in a world where technological advancement is rapid, extensive and continuous.
The ethical guidelines encompass professional conduct, operational practices and relationships with clients, in order to better help educate clients, improve communication and reduce disagreements. Specific areas include:
- Communication
- Education
- Honesty
- Integrity
- Professionalism
- Transparency
The Widelines site offers resources on:
- Data security standards
- Dispute resolution
- Google Webmaster Guidelines
- Privacy laws and recent privacy law reforms
- Sample web contract
- Social Media Code of Conduct
- Spam laws
- W3C Guidelines
- WCAG 2.0 compliance
Digital Tsunami has become aware of unethical behaviours, through clients who have been poorly, maliciously or just inefficiently treated by suppliers in the past. The impact of anything less than completely professional treatment by practitioners, has the potential to tarnish an entire industry.
At Digital Tsunami, we consistently work to retain a reputation which has been consolidated over 17 years, and welcome the opportunity to contribute to the efficient and evocative marketing communications of your brand.
To discuss online and offline solutions for your business, please contact us today.
From Our Clients


When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.


Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.


We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.


.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.


I happily recommend Andrew and the Digital Tsunami team.
I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.