
Widelines ethical behaviour initiative
March 14, 2014Digital Tsunami is a signatory to the Widelines ethics initiative.
Widelines was launched in 2014, and immediately adopted by the Australian Web Industry Association (AWIA). As an AWIA business member, Digital Tsunami was invited to subscribe to the guidelines.
Recognising universal value in the adherence to and promotion of industry standards, Digital Tsunami is committed to the Widelines policies, principles and practices and has subscribed to maintain these standards.
An ethical relationship with clients has always been one of our highest priorities. We have received feedback from many clients as a testament to our success in the application of this philosophy.
Widelines is intended as a set of guidelines for web developers, web designers and search marketing professionals at all levels, who may be working within multinational corporations or as individual freelancers. It is based on the knowledge advantage that most developers have over their clients, in a world where technological advancement is rapid, extensive and continuous.
The ethical guidelines encompass professional conduct, operational practices and relationships with clients, in order to better help educate clients, improve communication and reduce disagreements. Specific areas include:
- Communication
- Education
- Honesty
- Integrity
- Professionalism
- Transparency
The Widelines site offers resources on:
- Data security standards
- Dispute resolution
- Google Webmaster Guidelines
- Privacy laws and recent privacy law reforms
- Sample web contract
- Social Media Code of Conduct
- Spam laws
- W3C Guidelines
- WCAG 2.0 compliance
Digital Tsunami has become aware of unethical behaviours, through clients who have been poorly, maliciously or just inefficiently treated by suppliers in the past. The impact of anything less than completely professional treatment by practitioners, has the potential to tarnish an entire industry.
At Digital Tsunami, we consistently work to retain a reputation which has been consolidated over 17 years, and welcome the opportunity to contribute to the efficient and evocative marketing communications of your brand.
To discuss online and offline solutions for your business, please contact us today.
From Our Clients


Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.


Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.


I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.


Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.


.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.