Widelines ethical behaviour initiative

Digital Tsunami is a signatory to the Widelines ethics initiative.

Widelines was launched in 2014, and immediately adopted by the Australian Web Industry Association (AWIA). As an AWIA business member, Digital Tsunami was invited to subscribe to the guidelines.

Recognising universal value in the adherence to and promotion of industry standards, Digital Tsunami is committed to the Widelines policies, principles and practices and has subscribed to maintain these standards.

An ethical relationship with clients has always been one of our highest priorities. We have received feedback from many clients as a testament to our success in the application of this philosophy.

Widelines is intended as a set of guidelines for web developers, web designers and search marketing professionals at all levels, who may be working within multinational corporations or as individual freelancers. It is based on the knowledge advantage that most developers have over their clients, in a world where technological advancement is rapid, extensive and continuous.

The ethical guidelines encompass professional conduct, operational practices and relationships with clients, in order to better help educate clients, improve communication and reduce disagreements. Specific areas include:

  • Communication
  • Education
  • Honesty
  • Integrity
  • Professionalism
  • Transparency

The Widelines site offers resources on:

Digital Tsunami has become aware of unethical behaviours, through clients who have been poorly, maliciously or just inefficiently treated by suppliers in the past. The impact of anything less than completely professional treatment by practitioners, has the potential to tarnish an entire industry.

At Digital Tsunami, we consistently work to retain a reputation which has been consolidated over 17 years, and welcome the opportunity to contribute to the efficient and evocative marketing communications of your brand.

To discuss online and offline solutions for your business, please contact us today.

From Our Clients

Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.

Rupert Blatch
National Sales & Marketing Manager
Port Kembla, NSW, Australia
Quotation Mark

Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
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