Ten ways to build your brand in 2014
January 3, 2014Last year, we predicted that the three most critical promotional tools for the year were
- mobile
- social media
- video
This proved true, and these three will remain essential in 2014.
However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.
Here are our ten ways to build your brand in 2014
Mobile
1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)
2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)
3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)
Social Media
4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)
4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)
5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)
6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)
Video
8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)
9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)
10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)
All these strategies can be applied to your brand.
Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.
To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!
From Our Clients
I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.
The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.
Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.