QR code takes newspaper ad to sale in a triple jump!

Newsprint has become a Point of Purchase.

What could be easier than pointing your smartphone at a QR code in newspaper ad to buy the product?

QR codes have been around for many years. We are becoming accustomed to seeing them in magazines, on products and retail storefronts. They are even appearing on business cards, but still retain a degree of unfamiliarity for some and innovative impact for many.

Advocates have for many years promoted the conduit which QR codes can provide, between static print and a dynamic online presence.

Datasheets can be out of date immediately upon printing, if text includes data or pricing which is subject to change. Adding a QR code extends the shelf life, delivers higher ROI and adds impact and immediacy, by directing the user to current information and pricing online AND the impetus, opportunity and mechanism to buy.

And the market is ready for this technology, more than ever before.

In 2011, according to statistics from international market researcher Canalys, total annual global shipments of smart phones exceeded those of personal computers (including pads).

Smartphones enable their users to download a multitude of QR code reader apps. CNet recently published its’ review of several top performing apps. QuickMark is a recommended app for iPhone users.

PayPal Australia and Point & Pay have recently enabled The West Australian newspaper to translate ads into instant sales, via QR codes.

As a video on the initiative states, in 2010 PayPal processed mobile transactions of around A$800 million, but in 2012 sales are projected to reach A$10 billion!

PayPal recently launched the PayPal Here! card reader to process credit card transactions on  smartphones. PayPal, with a presence in 190 markets and over 100 million accounts, is a company of eBay (Nasdaq: EBAY).

PayPal has also established a Joint Venture with leading Internet brand SOFTBANK in Japan to promote PayPal POS solutions including the card reader and merchant app for iPhone.

The awareness and implementation of QR codes as sales and informational tools is only going to increase in the marketplace.

Advanced thinkers are already exploring the creative use of QR codes by integrating non-square graphical elements within the code, for greater visual impact and focus.

Brands which utilise QR codes in a range of print media will capitalise on this innovation and convey a dynamic impression and increased sales.

From Our Clients

Quotation Mark

Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Defence
Quotation Mark

It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment
Quotation Mark

Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

Jenna Dearness Dark
recording artist
Gold Coast, QLD, Australia
Quotation Mark

In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.

Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.

Travis Taylor
Communication Coordinator
Stapylton, Queensland, Australia
Multinail
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
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