QR code takes newspaper ad to sale in a triple jump!
July 30, 2012Newsprint has become a Point of Purchase.
What could be easier than pointing your smartphone at a QR code in newspaper ad to buy the product?
QR codes have been around for many years. We are becoming accustomed to seeing them in magazines, on products and retail storefronts. They are even appearing on business cards, but still retain a degree of unfamiliarity for some and innovative impact for many.
Advocates have for many years promoted the conduit which QR codes can provide, between static print and a dynamic online presence.
Datasheets can be out of date immediately upon printing, if text includes data or pricing which is subject to change. Adding a QR code extends the shelf life, delivers higher ROI and adds impact and immediacy, by directing the user to current information and pricing online AND the impetus, opportunity and mechanism to buy.
And the market is ready for this technology, more than ever before.
In 2011, according to statistics from international market researcher Canalys, total annual global shipments of smart phones exceeded those of personal computers (including pads).
Smartphones enable their users to download a multitude of QR code reader apps. CNet recently published its’ review of several top performing apps. QuickMark is a recommended app for iPhone users.
PayPal Australia and Point & Pay have recently enabled The West Australian newspaper to translate ads into instant sales, via QR codes.
As a video on the initiative states, in 2010 PayPal processed mobile transactions of around A$800 million, but in 2012 sales are projected to reach A$10 billion!
PayPal recently launched the PayPal Here! card reader to process credit card transactions on smartphones. PayPal, with a presence in 190 markets and over 100 million accounts, is a company of eBay (Nasdaq: EBAY).
PayPal has also established a Joint Venture with leading Internet brand SOFTBANK in Japan to promote PayPal POS solutions including the card reader and merchant app for iPhone.
The awareness and implementation of QR codes as sales and informational tools is only going to increase in the marketplace.
Advanced thinkers are already exploring the creative use of QR codes by integrating non-square graphical elements within the code, for greater visual impact and focus.
Brands which utilise QR codes in a range of print media will capitalise on this innovation and convey a dynamic impression and increased sales.
From Our Clients
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.