Navigating the Social Media pathway

On Facebook, almost a billion users “Like” products and brands, and promote their own opinions, images, comments, videos  and links.

On Twitter, half a billion active users do the same (except in 140 characters or less)!

On LinkedIn over 160 million professionals join groups, follow companies, pose questions, present polls, enter discussions, offer recommendations, connect to individuals, post credentials, develop careers, pursue and business leads and sales.

However, an understanding of online customer behaviour and an effective strategy is fundamental to ensure that your business ‘stays on track’ in social media.

Although LinkedIn launched in May ’03, Facebook in February ’04 and Twitter in March ’06, (making them ancient in Interwebs years), they are still precarious territory for many businesspeople whose communications experience precedes them.

Hannah Atkinson of Return on Digital (UK), has introduced an infographic which addresses interaction and brand engagement with Facebook, Twitter and LinkedIn, for businesspeople unfamiliar with these dominant social media platforms.

Is Your social media campaign on track?

Source: Return On Digital

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