Navigating the Social Media pathwayJuly 30, 2012
On Facebook, almost a billion users “Like” products and brands, and promote their own opinions, images, comments, videos and links.
On Twitter, half a billion active users do the same (except in 140 characters or less)!
On LinkedIn over 160 million professionals join groups, follow companies, pose questions, present polls, enter discussions, offer recommendations, connect to individuals, post credentials, develop careers, pursue and business leads and sales.
However, an understanding of online customer behaviour and an effective strategy is fundamental to ensure that your business ‘stays on track’ in social media.
Although LinkedIn launched in May ’03, Facebook in February ’04 and Twitter in March ’06, (making them ancient in Interwebs years), they are still precarious territory for many businesspeople whose communications experience precedes them.
Hannah Atkinson of Return on Digital (UK), has introduced an infographic which addresses interaction and brand engagement with Facebook, Twitter and LinkedIn, for businesspeople unfamiliar with these dominant social media platforms.
Source: Return On Digital
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Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.
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You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.