Of the 70 million Pinterest users1, 49 million are in the USA and 85% are female2. In fact 42% of adult American women have a Pinterest account. Retailers recognise the immense buying power which this represents. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users …Read More…
What should be the focus of marketing for your business this year? Certainly not some which we have identified in past years. Because by now, ALL brands should have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. We believe …Read More…
Aerial Marine Media provides worldwide cinematography, stills photography, aerial imagery, marine imagery and production support services. Operating out of Malaysia, Aerial Marine Media founder Laurie K. Gilbert SoC, is an award winning Director of Photography with over 30 years experience, shooting dynamic motion picture imagery in more than fifty countries, in continents across the globe. Recently, a short …Read More…
The image sharing site Pinterest, has become second only to Facebook in terms of importance for referral links. In the first quarter of 2014, Pinterest drove 48.36% more traffic than it did at the end of 2013! This fact was revealed in the “1st Quarter 2014 edition of the Shareaholic Social Media Traffic Report”, published …Read More…
The majority of Australians (82 per cent), now spend an average of 23.3 hours online, each week. This is revealed in the “2013 Australian Connected Consumers Report” a comparative study of Australian connected consumers in 2003 and 2013, has been published by global information and measurement company, Nielsen. Cross-Platform Research Director at Nielsen, Melanie Ingrey, stated: “Australians …Read More…
Digital Tsunami is a signatory to the Widelines ethics initiative. Widelines was launched in 2014, and immediately adopted by the Australian Web Industry Association (AWIA). As an AWIA business member, Digital Tsunami was invited to subscribe to the guidelines. Recognising universal value in the adherence to and promotion of industry standards, Digital Tsunami is committed …Read More…
Video has impact. Visually, emotionally, commercially and especially on SEO. For intensely visual humans, the power of strong video lies in converting images instantly into emotions. For search engines, conveying data by video elevates the ranking in organic search results. Three videos which I have presented recently in LinkedIn, Facebook and other social media, are …Read More…
In 2014, the number of smartphones in use globally is anticipated to exceed the number of PCs. The annual sales of smartphones exceeded desktop computers in 2013. PCs in use around the globe number more than 1.5 billion, and they are generally used for a longer span than smartphones, (which are more frequently replaced, as new …Read More…
Last year, we predicted that the three most critical promotional tools for the year were mobile social media video This proved true, and these three will remain essential in 2014. However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention. Here are …Read More…
At a “Place Pins” launch at the San Francisco headquarters of Pinterest, CEO Ben Silbermann stated that the site now has 750 million location-specific pins, to which users are adding 1.5 million pins every day. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users ‘pin’ …Read More…
