Ten ways to build your brand in 2014

Last year, we predicted that the three most critical promotional tools for the year were

  • mobile
  • social media
  • video

This proved true, and these three will remain essential in 2014.

However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.

Here are our ten ways to build your brand in 2014

 

Mobile

1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)

2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)

3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)

 

Social Media

4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)

4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)

5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)

6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)

 

Video

8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)

9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)

10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)

 

All these strategies can be applied to your brand.

Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.

To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!

From Our Clients

Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

Vikram Aggarwal
CEO
Singapore
eat2eat
Quotation Mark

We are delighted with our new website and early feedback from clients and associates is very positive.

The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.

Thank you for all your help and patience in working with us for this successful outcome.

Robyn Sefiani
Managing Director
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

I am very happy with my new website from Digital Tsunami.

Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.

Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.

Thomas Rydell
Composer
Eskilstuna, Sweden
Quotation Mark

.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.

Michael Ney
Director
Sydney, NSW, Australia
Sensory Image
Quotation Mark

Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.

He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.

Laurie K. Gilbert
Director
Shah Alam, Selangor, Malaysia
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.