Ten ways to build your brand in 2014
January 3, 2014Last year, we predicted that the three most critical promotional tools for the year were
- mobile
- social media
- video
This proved true, and these three will remain essential in 2014.
However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.
Here are our ten ways to build your brand in 2014
Mobile
1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)
2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)
3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)
Social Media
4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)
4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)
5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)
6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)
Video
8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)
9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)
10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)
All these strategies can be applied to your brand.
Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.
To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!
From Our Clients
Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.
We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.