Ten ways to build your brand in 2014
January 3, 2014Last year, we predicted that the three most critical promotional tools for the year were
- mobile
- social media
- video
This proved true, and these three will remain essential in 2014.
However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.
Here are our ten ways to build your brand in 2014
Mobile
1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)
2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)
3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)
Social Media
4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)
4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)
5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)
6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)
Video
8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)
9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)
10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)
All these strategies can be applied to your brand.
Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.
To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!
From Our Clients
Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.
I like the way they work (efficient, effective) and delivered a great site, on time.
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Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.
I happily recommend Andrew and the Digital Tsunami team.
I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.