Ten ways to build your brand in 2014
January 3, 2014Last year, we predicted that the three most critical promotional tools for the year were
- mobile
- social media
- video
This proved true, and these three will remain essential in 2014.
However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.
Here are our ten ways to build your brand in 2014
Mobile
1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)
2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)
3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)
Social Media
4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)
4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)
5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)
6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)
Video
8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)
9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)
10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)
All these strategies can be applied to your brand.
Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.
To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!
From Our Clients
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.
We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.