Ten ways to build your brand in 2014

Last year, we predicted that the three most critical promotional tools for the year were

  • mobile
  • social media
  • video

This proved true, and these three will remain essential in 2014.

However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention.

Here are our ten ways to build your brand in 2014

 

Mobile

1 .. responsive web design
(if your site is not optimised for mobile, you are missing out more, every day)

2 .. enterprise mobility
(multi-screening, BYOD and BYOA, are all changing the way people work)

3 .. short-form platforms
(Twitter, Pinterest, Instagram, Kik, Snapchat, Vimeo, Vine and YouTube)

 

Social Media

4 .. authenticity
(employee advocates, sponsored programmes, paid advertising on social platforms and search engines, social media outsourcing)

4 .. word-of-mouth advocacy
(through passion, relevance and trust, genuine organic love for a brand influences behaviour far more than paid promotion)

5 .. real-time marketing
(opportunistic and engaged blogging with your customer demographic is a potent sales tool)

6 .. your own brand list-building
(we’ve all helped Facebook and LinkedIn build massive networks .. Now’s the time for DIY)

 

Video

8 .. visually innovative & branded content
(partner with graphic designers, photographers and video producers to build evocative visual assets: images, infographics, videos and videographics)

9 .. coherent social storytelling
(engaging brand stories through social marketing to build relationships with consumers by sharing common goals)

10 .. interactive tagged video
(enabling social media users to add tags, hashtags and keywork links to video)

 

All these strategies can be applied to your brand.

Over seventeen years, Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients in an extensive range of sectors.

To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2014, contact Digital Tsunami today!

From Our Clients

Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.

We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.

Andrew Rollason
Manager
Mosman, NSW, Australia
Merrell Associates
Quotation Mark

Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.