3 videos with impact

Video has impact.

Visually, emotionally, commercially and especially on SEO.

For intensely visual humans, the power of strong video lies in converting images instantly into emotions.

For search engines, conveying data by video elevates the ranking in organic search results.

Three videos which I have presented recently in LinkedIn, Facebook and other social media, are impeccable examples of the creative art.

On Valentine’s Day, I was reminded of the brilliant video in which sensitive performances provided subtle counterpoint to a dramatic use of Post-It notes.

Post-It Love Notes video

At a tech meet-up, a discussion of video led me to recall a simple concept conveyed by balletic camera movements. A British video for The Sunday Times which merged visuals from iconic artworks, TV shows and films into one seamless sequence.

The Sunday Ties icons video

Air New Zealand (ever creative in their approach to safety videos) collaborated with Sports Illustrated swimwear models on location in the Cook Islands, to bring a quirky style to engage frequent flyers.

Air New Zealand safety video

Brilliantly conceived and executed videos are being produced every day, around the world. The ubiquity of handheld devices has been a revolution for video, which can be viewed in high definition, in your hand, on demand.

Occasionally a video impresses so much that it ‘goes viral’ and is shared relentlessly. ‘Old Spice Man’ was one such example. A single spot initiated a long campaign. The awareness and revitalisation which that well-established brand attained was extraordinary, and exceptionally cost-effective.

The ‘cut-through’ that can be achieved for your brand with a novel approach to presenting your products and services, is immense.

Digital Tsunami founder Andrew W Morse first started in film and video production in 1979. His expertise has extended to producing and directing; feature films, mini-series, corporate films, music videos and major television commercials.

If you are considering video for any aspect of your business, contact Digital Tsunami today.

From Our Clients

Quotation Mark

Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.

We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.

Andrew Rollason
Manager
Mosman, NSW, Australia
Merrell Associates
Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

Vikram Aggarwal
CEO
Singapore
eat2eat
Quotation Mark

We are delighted with our new website and early feedback from clients and associates is very positive.

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Thank you for all your help and patience in working with us for this successful outcome.

Robyn Sefiani
Managing Director
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
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