3 videos with impact
February 18, 2014Video has impact.
Visually, emotionally, commercially and especially on SEO.
For intensely visual humans, the power of strong video lies in converting images instantly into emotions.
For search engines, conveying data by video elevates the ranking in organic search results.
Three videos which I have presented recently in LinkedIn, Facebook and other social media, are impeccable examples of the creative art.
On Valentine’s Day, I was reminded of the brilliant video in which sensitive performances provided subtle counterpoint to a dramatic use of Post-It notes.
At a tech meet-up, a discussion of video led me to recall a simple concept conveyed by balletic camera movements. A British video for The Sunday Times which merged visuals from iconic artworks, TV shows and films into one seamless sequence.
Air New Zealand (ever creative in their approach to safety videos) collaborated with Sports Illustrated swimwear models on location in the Cook Islands, to bring a quirky style to engage frequent flyers.
Brilliantly conceived and executed videos are being produced every day, around the world. The ubiquity of handheld devices has been a revolution for video, which can be viewed in high definition, in your hand, on demand.
Occasionally a video impresses so much that it ‘goes viral’ and is shared relentlessly. ‘Old Spice Man’ was one such example. A single spot initiated a long campaign. The awareness and revitalisation which that well-established brand attained was extraordinary, and exceptionally cost-effective.
The ‘cut-through’ that can be achieved for your brand with a novel approach to presenting your products and services, is immense.
Digital Tsunami founder Andrew W Morse first started in film and video production in 1979. His expertise has extended to producing and directing; feature films, mini-series, corporate films, music videos and major television commercials.
If you are considering video for any aspect of your business, contact Digital Tsunami today.
From Our Clients
Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.
Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.
Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!