Pinterest statistics for business

Of the 70 million Pinterest users1, 49 million are in the USA and 85% are female2. In fact 42% of adult American women have a Pinterest account.

Retailers recognise the immense buying power which this represents.

Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users ‘pin’ this content to specific interest collections (known as ‘boards’) on their Pinterest profile.

‘Pinners’ can also elect to assign travel-related pins to a precise location on a world map. Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online, to inspire travel planning and to share with friends.

There is a self-deprecatory recognition amongst Pinners that Pinterest is so addictive that any attempt to get them away from their screens is a good but possibly futile initiative! Fortunately there is an app for tablets and smartphones, so even away from a power source, the habit can be continued!

More than 80% of Pinterest’s traffic originates from handheld devices.3

However the average time spent on Pinterest per month of 98 minutes, fails to reflect the time commitment of heavy content curators, who may spend many hours per pinning session.

Of all social sites, Pinterest has achieved number #9 ranking.4 It engages 29% of the total digital population.5

The commonality amongst social networks is that they are all highly influential media platforms which connect massive numbers of people and enable instantaneous sharing of content and ideas.

Pinterest has more than 50 billion pins on more than 1 billion boards.5 There are over 2.5 billion page views a month. 14 million items are pinned each day. For manufacturers and retailers, it is a platform enabling direct contact with consumers.6

For Pinterest, this represents 20 terabytes of new data on the network every day.7

On average, images which are taller and do not contain human faces generate more pins.8

Each year, Pinterest serves more than 1.5 trillion recommendations.9

The Pinterest Guided search video demonstrates the activities evoked by the images.10

244 million gift-related pins have been pinned to date. But service businesses are equally able to profit from connecting with customers. 100 million food11 related boards and 146 million fashion12 related boards exist on Pinterest.

Businesses are increasingly using Pinterest as a part of an eStrategy to engage with the community, encourage brand advocates and enable sharing of evocative product photography.

27% of active Pinterest users follow a brand on the network.13 42.3% of the top 500 e-commerce sites in North America are exclusively online.14

Recognised brands which are using Pinterest

Air France, American Express, Bergdorf Goodman, British Airways, Chicago Tribune, City of Edinburgh Council, City of Melbourne, Clinique, concepts, Design, digital, Dyson, Ferrari, Four Seasons, Harrods, Hilton, IBM, images, Instagram, Kempinski, Las Vegas, Lexus, Mandarin Oriental, Manolo Blahnik, Myer, New York Times, Nike, Nivea, photography, Pinterest, product, QANTAS, Seventeen, sharing, Shiseido, Shu Uemura, social, Timberland, Toyota

Set up a Pinterest account for your business.15

Digital Tsunami assists corporations to navigate the social media maze, determine which platforms are most suitable to your stakeholder engagement and prepare resources and content to contribute. This may include video, mobile sites or apps, and an all-encompassing social media profile.

We’ll listen to you, learn about your business, confirm your requirements and aid you to prepare an effective eStrategy for your brand.

Contact us today!

Search our recent blogs on Pinterest

Pinterest second only to Facebook in web referral traffic
Pinterest integrates maps with Place Pin
Pinterest groups: advertising, design and innovation
Engaging with Pinterest to promote your brand
Pinterest infographic
Which social media are relevant to my company?
Ten ways to build your brand in 2014

Sources:
1 http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users (Jul 2013)
2 http://www.pewinternet.org/2015/01/09/social-media-update-2014/ (Jan 2015)
3 http://venturebeat.com/2015/03/31/80-percent-of-pinterests-traffic-comes-from-mobile-devices/ (Mar 2015)
4 http://www.comscore.com/Insights/Press-Releases/2013/9/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-August-2013 (Sep 2013)
5 http://www.comscore.com/Insights/Blog/Which-Social-Networks-Have-the-Most-Engaged-Audience (Dec 2014)
6 https://blog.shareaholic.com/pinterest-for-business-tactics/ (Aug 2014)
7 http://www.adweek.com/socialtimes/pinterest-manages-10-terabytes-data-day/201765?red=st (Jul 2014)
8 http://www.marketingpilgrim.com/2014/07/the-secret-to-pinterest-no-faces-and-new-heights-infographic.html
9 http://venturebeat.com/2015/03/31/80-percent-of-pinterests-traffic-comes-from-mobile-devices/ (Mar 2015)
10 https://www.youtube.com/watch?v=qyYVI0ySDvk (Aug 2014)
11 https://business.pinterest.com/en/blog/play-your-food-pinterest (May 2014)
12 https://business.pinterest.com/en/blog/how-beauty-shines-pinterest (May 2014)
13 http://www.mobilemarketer.com/cms/news/research/17819.html (May 2014)
14 https://www.internetretailer.com/top500/ (Apr 2014)
15 https://business.pinterest.com/en

From Our Clients

Quotation Mark

Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

Jenna Dearness Dark
recording artist
Gold Coast, QLD, Australia
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.

Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.

The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
President
Dural, NSW, Australia
Laservision
Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.