A refined interface for LinkedIn

LinkedIn has continued its interface evolution with the launch of a refined format.

Amongst the latest changes are:

  • replacement of the LinkedIn logo with the “in” icon (in the top left of the screen)
  • a hidden main nav, which slides down when the cursor is at the top of the page
  • status updates elevated to the top of the page
  • People You May Know and Ads duplicated at the top and bottom of the sidebar
  • ‘bottomless’ content in the main panel, which populates as you scroll down
  • larger images for profiles
  • larger pop-out panels on rollover of profile images in People You May Know
  • the ability to follow ‘Channels’
  • the ability to follow ‘Influencers’

The Influencers concept is incorporated in a highly graphic format with columns of photographs integrated with news items, the author’s portrait and follow link. Pardon the pun, but this format ‘follows’ a style which has already been well-established by publishers and social networks, so it is perhaps unsurprising that LinkedIn is bringing it to the world’s professional online network.

One aspect of the Influencers module which may be unpopular with some, is that profiles are automatically following multiple Influencers, which if preferred, have to manually ‘unfollowed’!

I am sure that the strategy is intended to engage members in the process, but not everybody desires to follow business-people simply because they are well-recognised.

The LinkedIn format changes continue the continual cross-pollination of components between major online players (business, entertainment and social).

A process which is likely to continue.

From Our Clients

Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

Vikram Aggarwal
CEO
Singapore
eat2eat
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
General Manager, Sales & Marketing
Silverwater, NSW, Australia
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