A refined interface for LinkedIn

LinkedIn has continued its interface evolution with the launch of a refined format.

Amongst the latest changes are:

  • replacement of the LinkedIn logo with the “in” icon (in the top left of the screen)
  • a hidden main nav, which slides down when the cursor is at the top of the page
  • status updates elevated to the top of the page
  • People You May Know and Ads duplicated at the top and bottom of the sidebar
  • ‘bottomless’ content in the main panel, which populates as you scroll down
  • larger images for profiles
  • larger pop-out panels on rollover of profile images in People You May Know
  • the ability to follow ‘Channels’
  • the ability to follow ‘Influencers’

The Influencers concept is incorporated in a highly graphic format with columns of photographs integrated with news items, the author’s portrait and follow link. Pardon the pun, but this format ‘follows’ a style which has already been well-established by publishers and social networks, so it is perhaps unsurprising that LinkedIn is bringing it to the world’s professional online network.

One aspect of the Influencers module which may be unpopular with some, is that profiles are automatically following multiple Influencers, which if preferred, have to manually ‘unfollowed’!

I am sure that the strategy is intended to engage members in the process, but not everybody desires to follow business-people simply because they are well-recognised.

The LinkedIn format changes continue the continual cross-pollination of components between major online players (business, entertainment and social).

A process which is likely to continue.

From Our Clients

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Sydney, NSW, Australia
Personal Broadband Australia
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I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.

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Photographer
Sydney, NSW, Australia
Images for Business
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Sydney, NSW, Australia
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North Ryde, NSW, Australia
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We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

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IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
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