A refined interface for LinkedIn

LinkedIn has continued its interface evolution with the launch of a refined format.

Amongst the latest changes are:

  • replacement of the LinkedIn logo with the “in” icon (in the top left of the screen)
  • a hidden main nav, which slides down when the cursor is at the top of the page
  • status updates elevated to the top of the page
  • People You May Know and Ads duplicated at the top and bottom of the sidebar
  • ‘bottomless’ content in the main panel, which populates as you scroll down
  • larger images for profiles
  • larger pop-out panels on rollover of profile images in┬áPeople You May Know
  • the ability to follow ‘Channels’
  • the ability to follow ‘Influencers’

The Influencers concept is incorporated in a highly graphic format with columns of photographs integrated with news items, the author’s portrait and follow link. Pardon the pun, but this format ‘follows’ a style which has already been well-established by publishers and social networks, so it is perhaps unsurprising that LinkedIn is bringing it to the world’s professional online network.

One aspect of the Influencers module which may be unpopular with some, is that profiles are automatically following multiple Influencers, which if preferred, have to manually ‘unfollowed’!

I am sure that the strategy is intended to engage members in the process, but not everybody desires to follow business-people simply because they are well-recognised.

The LinkedIn format changes continue the continual cross-pollination of components between major online players (business, entertainment and social).

A process which is likely to continue.

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