m.commerce growth continues
January 23, 2013Projections have just been updated by Forrester Research for the next 5 years of U.S. m.commerce
The reputable company predicts that US mobile payments will reach US$90 billion by 2017, a 48% compound annual growth rate (CAGR) from the US$12.8 billion spent in 2012.
Forrester’s five-year mobile payments forecast segments mobile payments into three categories:
- in-store mobile payments (proximity payments)
- mobile commerce (mCommerce)
- mobile peer-to-peer (P2P) and remittances
This trajectory is reinforced in a chart recently published by Statistica, which displays comparative growth on handheld devices. Over the next 4 years, while the value of m.commerce on smartphones is predicted to increase by 250%, on tablets it is predicted to grow by over 425%.
Digital Tsunami has promoted the use of efficient and innovative online tools since 1996.
Responsive design is the latest mechanism to persuasively present your content. The dramatic market penetration of handheld devices, combined with broadband access and the extensive availability of WiFi hotspots, has resulted in some users accessing the Internet by a smartphone only.
All new websites Digital Tsunami develops will now also be mobile compliant.
For a free consultation to discuss your mobile needs, contact us today.
Sources:
Forrester Research
Statistica
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