m.commerce growth continuesJanuary 23, 2013
Projections have just been updated by Forrester Research for the next 5 years of U.S. m.commerce
The reputable company predicts that US mobile payments will reach US$90 billion by 2017, a 48% compound annual growth rate (CAGR) from the US$12.8 billion spent in 2012.
Forrester’s five-year mobile payments forecast segments mobile payments into three categories:
- in-store mobile payments (proximity payments)
- mobile commerce (mCommerce)
- mobile peer-to-peer (P2P) and remittances
This trajectory is reinforced in a chart recently published by Statistica, which displays comparative growth on handheld devices. Over the next 4 years, while the value of m.commerce on smartphones is predicted to increase by 250%, on tablets it is predicted to grow by over 425%.
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All new websites Digital Tsunami develops will now also be mobile compliant.
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