Largest donation in Vegemite history

Kraft Foods Australia and a group of its suppliers has formed a collaborative partnership to deliver a special Christmas gift to Foodbank Australia.

The suppliers donated ingredients, materials, time and expertise to produce 100,000 jars of Vegemite for distribution to Australian families doing it tough. The partnership marks the single biggest donation of Vegemite in its 90 year history and the first collaborative venture with its suppliers for a charitable cause.

“We believe every Australian should have a healthy start to the day with a nutritious and delicious breakfast. Through the Foodbank collaborative supply program, thousands of disadvantaged families will have the opportunity to enjoy Australia’s favourite breakfast spread, the iconic Vegemite, the next time they sit down at the breakfast table”, said Kraft Foods Australia Head of Spreads and Grocery, Darren O’Brien.

The companies which collaborated were: AMCOR Closures, Coopers Brewery, Fermex, Grain Products Australia, Labelmakers Group, Lion, O-I Asia Pacific, Royce Communications, SAB, Savannah and VISY.

Foodbank Chair, Enzo Allara, said: “This donation from Kraft Foods and its suppliers will mean we have Vegemite for the essential school breakfast programs we support to provide a nutritious start to the day for thousands of children who would otherwise go to their classrooms hungry.”

Foodbank provides rescued and donated food to over 2,500 charities and community groups for distribution to people struggling to provide for themselves. While Foodbank is appreciative of every donation that comes through its doors from food industry, one of its challenges is ensuring there is a regular supply of the key foods that form the backbone of a nutritious diet. This is where Foodbank’s national food industry partners, such as Kraft Foods, generously step in providing straight out donations of essential products.

The delivery of Vegemite is an extension of Kraft’ Foods’ ongoing support of Foodbank. In 2011 Kraft Foods donated the equivalent of 650,000 meals for distribution to people in need.

Watch a television commercial on Foodbank and Vegemite

About Foodbank Australia

Foodbank is the largest hunger relief organisation in Australia and the pantry of the community sector. It is a non-denominational, non-profit, national organisation with distribution centres in all states, the Northern Territory and ten regional centres.

In partnership with the food and grocery industry, the corporate sector, governments and volunteers, Foodbank assists the charities and community groups of Australia to tackle the hidden problem of hunger. In 2011 24 million kilograms of food was distributed to create 32 million meals. This enabled Foodbank to assist 2,500 welfare agencies to provide 88,000 meals every day.

About Digital Tsunami and Foodbank Australia

Since the start of 2000, Digital Tsunami has supported Foodbank in Australia on a pro-bono basis, as a corporate social responsibility (CSR) initiative. This support has included the development, hosting and technical support of the web presence at national and state levels.

From Our Clients

Quotation Mark

Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.

Dr Adrian Cohen
CEO
Sydney, NSW, Australia
Immediate Assistants
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
Quotation Mark

Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

Laurie K. Gilbert
Director
Hong Kong
L’Image
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.