Events engage with apps
August 23, 2013Commencing at the Sydney Convention and Exhibition Centre on Tuesday 27 August, the major AV industry exhibition Integrate 2013, will engage with visitors at an unprecedented scale via an app for handheld devices.
Registered visitors are invited via smartphone message to download the app, which allows them to plan their attendance at events, access an electronic floor plan, select exhibitors by sector, browse products by category, monitor events, locate facilities and receive customized alerts all in their hand.
Integrate (in association with InfoComm International and CEDIA), offers manufacturers and suppliers the opportunity to connect with Australasia’s professional, commercial and residential AV IT industry. Hundreds of exhibitors promote their products and services to tens of thousands of visitors.
In exhibition halls around the world, an irreversible trend is reducing paper and replacing it with digital communications. Online registration and smartphone identification are speeding the processes of ticketing and access as well as data transfer to organisers and exhibitors.
The number print barcodes and QR codes is rapidly expanding as the ability to rapidly transfer data in both directions is adopted.
While the Integrate 2013 app is iOS platform-specific, it is still therefore readable by a substantial number of attendees who possess a late model iPod touch, iPad or iPhone.
The options for engagement in person and remotely through handheld devices is not restricted to high volume and high value relationships. Any retailer, service provider or manufacturer can harness innovative and well-proven technologies to increase efficiency and generate sales.
Digital Tsunami can counsel you on strategies for the integration of communications efficiencies through the use of digital devices and processes across your entire enterprise.
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