The Mobile Consumer – 2012 statistics
March 19, 2013Nielsen has just released a report “The Mobile Consumer. A Global Snapshot, February 2013”
The research covers 9 countries across 5 continents: Australia, Brazil, China, India, Italy, Russia, South Korea, United Kingdom, United States.
Interesting data reveals world leadership by the rapidly developing BRIC countries:
- In Brazil, 75% of the respondents use their mobiles for social networking, far higher than any other country in the survey
- 97% of the population in Russia (age 16+) owns a mobile phone, (only South Korea is higher at 98%)
- The country where mobile video viewing has most affected TV viewing is India, where 28% of respondents reported watching less traditional TV
- The highest frequency of mobile video views is in China, where 17% of smartphone owners watch mobile video more than 3 times a day
The statistics include:
- owner demographics
- ownership of types of phones
- multiple device ownership
- mobile phone plans and costs
- purchase location and criteria
- mobile apps used
- mobile video hours and methods
- the impact on TV viewing time
- mobile advertising
According to Nielsen’s Global New Product Report (January 2013), the Internet has an increasingly important influence upon consumers researching new products. The use of the Internet by prospective buyers is significant in categories such as electronics (81%), appliances (77%), books (70%), music (69%), new clothing (69%) and cars (68%).
In Nielsen’s just released Australian Automotive Report 2012, data shows that Australians’ research of new car purchases on mobile devices has doubled (29% up from 14% last year).
Most of this research is still via laptops (64%) and desktop computers (62%), while research increased via mobile phones (29%) and tablets (26%).
Among new car buyers who have engaged with organisations on social platforms, 28% have engaged with a car brand, up from 18 per cent in 2011. However, the study of over 1,000 car buyers, indicated that Australians still prefer visiting dealerships over online research.
The Global New Product Report even charts a formula for success with online sales. On page 20, a circular diagram itemises the components which contribute to the greatest product sales. Perhaps unsurprisingly, these include: a clear, concise message; superior quality; brand credibility; online accessibility; delivery on promises and product loyalty.
To maximise the impact of your brand in mobile, contact us today.
Sources:
http://www.nielsen.com/us/en/reports/2013/mobile-consumer-report-february-2013.html
http://es.nielsen.com/site/documents/NielsenGlobalNewProductsReport.pdf
http://www.campaignasia.com/Article/337021,more-new-car-buyers-in-australia-researching-via-mobile-nielsen.aspx
From Our Clients
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.
We are delighted with our new website and early feedback from clients and associates is very positive.
The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.
Thank you for all your help and patience in working with us for this successful outcome.
Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.
Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.
.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.