Video via Mobile. The latest statisticsMarch 19, 2013
Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption.
Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access.
In Nielsen’s recently released “The Mobile Consumer. A Global Snapshot 2013“, extensive statistics demonstrate the increasing extent of video viewing via mobile.
Covering multiple countries, the data reveals that over the last 30 days, almost 100% of mobile phone users had watched at least one video per week, while the most frequent viewers were from China and Brazil, watching 2-3 or more videos per day (37% and 33%respectively).
While respondents in India reported the lowest frequency of daily video views, (14% watched one or more videos a day, compared with 54% in China), it also reflected the greatest reduction of traditional television viewing (28%). Conversely, the UK demonstrated the lowest percentage of viewers reporting a decrease in traditional television watching (5%).
Futurists are predicting that by 2015, the majority of information absorbed online and on handheld devices, will be via video. Visitors to YouTube watch over 1 billion short videos every day! The importance of video is evident in the fact that after Google, YouTube has become the world’s second most popular search engine.
A further Nielsen report on the global impact of women in mCommerce, emphasises that:
- more Australian women own smartphones (67%) than women in any other country in the world, followed by South Korea (65%), China and Italy (both 57%)
- 95% of women in developed countries have a cell phone
- globally, women’s reliance on friends or family for advice on personal finance matters is 25% higher than than men
Social network platforms on mobile phones are enabling far more extensive and rapid social networking with friends and family. The rapid growth of Facebook, Pinterest, Twitter and Vine is a testament to this rapid change in social and consumer behaviour.
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