Video via Mobile. The latest statisticsMarch 19, 2013
Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption.
Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access.
In Nielsen’s recently released “The Mobile Consumer. A Global Snapshot 2013“, extensive statistics demonstrate the increasing extent of video viewing via mobile.
Covering multiple countries, the data reveals that over the last 30 days, almost 100% of mobile phone users had watched at least one video per week, while the most frequent viewers were from China and Brazil, watching 2-3 or more videos per day (37% and 33%respectively).
While respondents in India reported the lowest frequency of daily video views, (14% watched one or more videos a day, compared with 54% in China), it also reflected the greatest reduction of traditional television viewing (28%). Conversely, the UK demonstrated the lowest percentage of viewers reporting a decrease in traditional television watching (5%).
Futurists are predicting that by 2015, the majority of information absorbed online and on handheld devices, will be via video. Visitors to YouTube watch over 1 billion short videos every day! The importance of video is evident in the fact that after Google, YouTube has become the world’s second most popular search engine.
A further Nielsen report on the global impact of women in mCommerce, emphasises that:
- more Australian women own smartphones (67%) than women in any other country in the world, followed by South Korea (65%), China and Italy (both 57%)
- 95% of women in developed countries have a cell phone
- globally, women’s reliance on friends or family for advice on personal finance matters is 25% higher than than men
Social network platforms on mobile phones are enabling far more extensive and rapid social networking with friends and family. The rapid growth of Facebook, Pinterest, Twitter and Vine is a testament to this rapid change in social and consumer behaviour.
If your brand needs assistance with social strategy or video production, contact Digital Tsunami today.
From Our Clients
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.