Video via Mobile. The latest statisticsMarch 19, 2013
Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption.
Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access.
In Nielsen’s recently released “The Mobile Consumer. A Global Snapshot 2013“, extensive statistics demonstrate the increasing extent of video viewing via mobile.
Covering multiple countries, the data reveals that over the last 30 days, almost 100% of mobile phone users had watched at least one video per week, while the most frequent viewers were from China and Brazil, watching 2-3 or more videos per day (37% and 33%respectively).
While respondents in India reported the lowest frequency of daily video views, (14% watched one or more videos a day, compared with 54% in China), it also reflected the greatest reduction of traditional television viewing (28%). Conversely, the UK demonstrated the lowest percentage of viewers reporting a decrease in traditional television watching (5%).
Futurists are predicting that by 2015, the majority of information absorbed online and on handheld devices, will be via video. Visitors to YouTube watch over 1 billion short videos every day! The importance of video is evident in the fact that after Google, YouTube has become the world’s second most popular search engine.
A further Nielsen report on the global impact of women in mCommerce, emphasises that:
- more Australian women own smartphones (67%) than women in any other country in the world, followed by South Korea (65%), China and Italy (both 57%)
- 95% of women in developed countries have a cell phone
- globally, women’s reliance on friends or family for advice on personal finance matters is 25% higher than than men
Social network platforms on mobile phones are enabling far more extensive and rapid social networking with friends and family. The rapid growth of Facebook, Pinterest, Twitter and Vine is a testament to this rapid change in social and consumer behaviour.
From Our Clients
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.
Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !
Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.