Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video. The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards. SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented. So where is …Read More…
In 2013, mobile phones will overtake desktops as the most commonly used device to access the web. This infographic from KissMetrics demonstrates some of the dramatic changes which are occurring. One study found that the mention of a location or city name in a mobile ad can improve click-through rates by 200%. (Click image to enlarge) …Read More…
The pace of change continues to accelerate. UK smartphone owners spend twice as much time online, than they do on voice calls. British telco O2 has reported that each day, UK smartphone owners on average, spend 24.8 minutes browsing the web, 17.5 minutes on social networks and 14.4 minutes playing games, but only 12.1 minutes actually …Read More…
The FUJITSU Group has continued its constant pursuit of innovation, with a responsive web / mobile site named Technology Perspectives. With the visual style of Pinterest, the structure of a blog and the technological expertise of one of the world’s largest information and communication technology (ICT) companies, this is a platform of exceptionally interesting information. …Read More…
Projections have just been updated by Forrester Research for the next 5 years of U.S. m.commerce The reputable company predicts that US mobile payments will reach US$90 billion by 2017, a 48% compound annual growth rate (CAGR) from the US$12.8 billion spent in 2012. Forrester’s five-year mobile payments forecast segments mobile payments into three categories: in-store mobile …Read More…
Fairfax Media Deputy Technology Editor, Ben Grubb, has today published an interactive graphic of the results of a recent connectivity test around Sydney. The graphic, designed with Francisca Sallato, displays statistics of the test results which used multiple smartphone and ISPs to access the Internet, in a variety of locations across Sydney. The volume of data which …Read More…
Today, the Mobile Industry Group of peak digital industry body, Australian Interactive Media Industry Association (AIMIA), released its’ 8th annual Australian Mobile Phone Lifestyle Index, replete with statistics on the use of handheld devices (smartphone and tablets) to access the Internet. The report includes a special topic: The Impact of Tablets on Mobile Phone Use. …Read More…
Most people acknowledge that advertising can often, at some level, be equated with deception. In text, it may be the clear, concise statement of positives and avoidance of negative inference. In images, it may be the casting of an actor, or at very least, a person with slightly better than average skintone. These are accepted …Read More…
Coming so soon after the conclusion of London 2012, the superior attributes of the iPhone5 resemble nothing less than a physically appealing Olympic pentathlete, who has dominated in multiple events. The technological refinements which have made this combination possible, will contribute to the continued appeal of the brand, and the extraordinary financial growth of the company. …Read More…
Newsprint has become a Point of Purchase. What could be easier than pointing your smartphone at a QR code in newspaper ad to buy the product? QR codes have been around for many years. We are becoming accustomed to seeing them in magazines, on products and retail storefronts. They are even appearing on business cards, …Read More…
