Newsprint has become a Point of Purchase. What could be easier than pointing your smartphone at a QR code in newspaper ad to buy the product? QR codes have been around for many years. We are becoming accustomed to seeing them in magazines, on products and retail storefronts. They are even appearing on business cards, …Read More…
PayPal HereTM, is a new and simple way to accept credit and debit cards and PayPal, any time, anywhere, via your iPhone and a lightweight plugin device. The devices have been shipped to early adopters who registered interest when the release was announced in early 2012. This convenient e.commerce solution consists of an iPhone app (running on iOS 4) and a …Read More…
The year was 1994, and I was attending a seminar on the rapid uptake of online technology. The presenter, an executive of AT&T Asia Pacific, displayed a single graph of quantity over time, and told us to think of it whenever he mentioned statistics: number of people online, companies online, domain names registered, emails sent, …Read More…
New York, NY, USA. 2011.12.15 – In a ‘State of the Media’ report published today, market research leader Nielsen has revealed a constant growth in the use of mobile phones to view video content. Smartphones invite users to engage in rich media activities. The growing popularity of smartphones has led to a dramatic rise in …Read More…
