eDM Development
March 4, 2017Electronic direct marketing (or electronic direct mail) refers to HTML email, which is often customised for each individual recipient or integrated with a database (as is Variable Data Printing for print materials). The eDM can contain: images, recipient names and links, and can be responsive, so that it behaves appropriately on a plethora of desktops or handheld devices.
Strategy, design, development and testing are all crucial to eDM campaigns. Digital Tsunami has developed eDMs for financial and educational institutions, manufacturers, publishers, retailers and community organisations, directly and also through advertising and PR agencies.
We test coding on a comprehensive platform, which validates compliance with a range of email clients (AOL, Gmail, Hotmail, Outlook, Thunderbird, Yahoo), browsers (Chrome, Firefox, IE, Safari and Opera), mobile hardware (Android and iOS smartphones, phablets and tablets) and operating systems (Android, iOS).
From Our Clients
Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.
I like the way they work (efficient, effective) and delivered a great site, on time.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.
Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.