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Master Residences responsive site

Master Residences Yinchuan is an exclusive, luxury residential precinct in a ‘future city’ in northern China.

to reflect this, the brandline was created: ‘Oasis in the Heart of the City’.

Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.

Founder of Digital Tsunami, Andrew W Morse was appointed Creative Director of the marketing for the Master Residences Yinchuan in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. Although an app, video and website were in development, these were revitalised with fresh ideas to comply with a new strategy and a raft of print collaterals. A responsive site was developed, maximising the impact of dramatic photography by Derryck Menere, of the finished buildings and apartments for all desktop and mobile devices.

Within two months, an international team had produced branding and a range of bilingual advertising materials, marketing collaterals, photography, premiums, print and video.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.

masterresidences.com

Master Residences print

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.

Founder of Digital Tsunami, Andrew W Morse was appointed Creative Director of the marketing for the Master Residences Yinchuan in July 2015. His responsibility was vision and strategy for the launch of this exceptional property. Within two months, an international team produced a range of bilingual advertising materials, marketing collaterals and premiums, including:

  • branding, brandline and identity
  • letterhead and envelopes
  • a presentation folder
  • photography
  • 4K aerials
  • computer graphics
  • bilingual copywriting
  • three bilingual videos
  • a double page press ad
  • dual responsive online sites
  • a bilingual retractable banner
  • dual language 4 page datasheets
  • bilingual 48 page softbound booklet
  • bilingual 106 page hardbound owner’s book
  • bilingual 248 page hardbound technical book
  • a printed video ‘book’ with auto-playing integrated video screen
  • a debossed leather notepad and branded executive pen in a presentation case
  • a diecut foiled invitation card, metallic paper envelope and hand stamped wax seal with silk tassel
  • a luxury branded carry bag

To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Together with the client Master Real Estate, and team at graphic design house Yaean Design, Shanghai, the design and production of all print materials was of an exceptionally high standard. Spot UV was often used to add subtle but distinctive branding.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.

masterresidences.com

Investa responsive online reporting suite

Investa Office Fund (ASX:IOF) managed by Investa Property Group, is one of the largest office real estate companies in Australia and a leading residential and industrial land developer with properties across Australia and in Europe.

For the second year, Digital Tsunami implemented the online reporting suite (Annual Review, Property Portfolio and Financial Reports) for Investa.

In collaboration with our friends at Sydney design house Design Davey, flat print documents were converted into interactive online screens, using dynamic components including dramatic animations, sliding panels, fade-in graphs, content tabs and accordion navigation.

The ‘look and feel’ of the site is assiduously compliant with the brand style guidelines in its use of identity and colour palette, font and design, and almost identically resembles the print collaterals, but is presented in an online format which has to accommodate a plethora of computer operating systems, browsers, browser versions, devices, screen resolutions, and font types and sizes.

The comprehensive and interactive suite was developed using responsive design, enabling it to appear appropriately on any fixed or mobile device: desktop, laptop, tablet, phablet or smartphone.

The degree of complexity in delivering such a scalable and flexible solution and the exceptionally short time-frame in which it was delivered, was achieved through the dedication and expertise of Digital Tsunami Technical Director Amir Mostofi in leading the development.

Master Residences Yinchuan branding

An exclusive, luxury residential precinct in Yinchuan, northern China needed a name. Andrew W Morse (founder of Digital Tsunami) was appointed Creative Director of the marketing for the property in July 2015. His responsibility was vision and strategy for the launch of this exceptional property.

After multiple considerations, the name Master Residences Yinchuan was selected. To highlight the location of the precinct across from City Hall, the Exhibition Centre, new Opera House, Ningxia Museum and other important civic buildings, and inspired by Mr. Ma, corporation founder, Andrew created the brandline “Oasis in the Heart of the City”.

The identity (a letter ‘Y’ wreathed in the leaves of a native plant) was refined and applied to all collaterals. In print applications spot UV was used to subtly display a sheen on black surfaces. In invitations and hardbound books, a bronze metallic leaf was used, resembling the glow on sand dunes at sunset.

A triangular motif, (derived from the logo designed by Landor for the parent company Master), was applied extensively on endpapers and print collaterals.

For the 248 page hardbound book, revealing the exhaustive world-class technology of the properties, Andrew conceived the title “A Design Perspective” to encapsulate the focus on design excellence in concealed engineering fundamentals as well as the visible interior and exterior style.

The international design and content production team implemented the brand across an extensive range of bilingual advertising and marketing collaterals and premiums, including:

  • a presentation folder
  • 4K aerials
  • computer graphic animation
  • a double page press ad
  • dual responsive online sites
  • office and wayfinding signage
  • a bilingual retractable banner
  • dual language 4 page datasheets
  • bilingual 48 page softbound booklet
  • bilingual 106 page hardbound owner’s book
  • bilingual 248 page hardbound technical book
  • a printed video ‘book’ with auto-playing integrated video screen
  • a debossed leather notepad and branded executive pen in a presentation case
  • a diecut foiled invitation card, metallic paper envelope and hand stamped wax seal with silk tassel
  • a luxury branded carry bag

The experience of Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints. This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media.

masterresidences.com

Hanas windfarm video

Hanas New Energy is a natural gas and renewable energy producer in China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia).

As part of the transformation of the power generation sector in China, Hanas is generating energy via renewable sources to replace the coal which has been so prevalent in China for decades.

To showcase the 250 wind towers which Hanas has installed in Ningxia, Digital Tsunami shot time-lapse sequences and aerials of the Wei Li Jing windfarm, three hours south of Yinchuan.

The camera teams departed the hotel at three in the morning in order to arrive on location in time to capture the stunning dawn skyscape. In the winter chill, we welcomed the offer of faux fur Russian military hats and faux Chinese military full-length coats.

Naturally located in a high wind area, where thousands of kilometres of desert provide no resistance, the wind provided some challenge to the UAV pilot as he flew the DJI Inspire One past the massive Vestas wind turbines and 30 metre blades.

The resulting video, cut to an evocative piece of music, conveys the immensity of these 80 metre high towers, each generating 2 MW of power.

The footage was shot in 4K, edited with precision and mastered in 4k for presentation to government and bank officials and Vestas executives and a low-res version posted to Vimeo.

hanas.com

Watch the video

Let’s Ride responsive site in Polymer

Let’s Ride is a national initiative designed by Cycling Australia to educate primary age children to ride bicycles with confidence and safety. To reflect the fun learning experience for kids, a bright, colourful, dynamic web presence has been launched.

Developed by Digital Tsunami, this responsive site was one of the first in the world designed in the Polymer 1.0. As a dynamic front-end design tool, Polymer 1.0 is the cutting edge technology replacing HTML5 and Flash.

Polymer has been utilised to create a bold, simple, dynamic site, which integrates comprehensive information and interactive forms for distributions centres, schools, instructors and parents to register and monitor participant’s progress.

Digital Tsunami has developed numerous websites across the whole spectrum of the education and training sector: pre-primary, primary, secondary, tertiary, technical training and further education.

Let’s Ride

Hanas responsive site

Hanas New Energy is a natural gas and renewable energy producer in China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia).

Hanas operates the most efficient LNG liquification plant in northern China, produces heating and cooling for 2 million residents of Yinchuan, has installed 200 Vestas wind turbines generating 500 MW of power, and is planning multiple large-scale solar power sites and LNG port terminals.

As part of the transformation of the power generation sector in China, Hanas is increasing efficient and renewable energy sources, compared with less efficient and polluting carbon-based fuels, responsible for damaging CO2 and SO2 emissions and airborne particulates.

Digital Tsunami developed a strategy encompassing the responsive web presence concept, prepared web infrastructure documentation and wireframes, photography and video production, and a presence in the professional network LinkedIn and social media in China and internationally.

In collaboration with Sydney design house Design Davey, business unit icons, infographics, stationery, electronic and print documents were designed and implemented. The web concept was implemented by a design and development team led by Digital Tsunami Senior Developer, Paul Sharratt.

The new Hanas web presence was developed using responsive design, enabling it to appear appropriately on any fixed or mobile device: desktop, laptop, tablet, phablet or smartphone.

Two language versions (simplified Chinese characters and English) of the responsive site were developed. Features included: bilingual videos; image galleries and timeline histories; ensuring an interactive presence with comprehensive content.

The site has a dramatically bold appearance, based on a single background image on every page, a text panel with content tabs and accordion navigation, and infographics concisely presenting the benefits of clean and renewable energy sources.

The site reflects the Landor designed identity and colour palette; is built with responsive design, which accommodates all computer operating systems, browsers, desktop and handheld devices and screen resolutions; and for accessibility, enables variation of font size.

hanasnewenergy.com

Travelling Matt responsive site

Travelling Matt is the company name of professional cameraman Matt Gormly, who is based in Sweden and has filmed for clients and on locations all around the globe.

Regularly returning to his native Australia to shoot, Matt currently lives in Kalmar Country, south of Stockholm, but has lived in 5 countries and shot across both hemispheres.

The TravMatt site features capabilities, news, projects, image galleries, and is driven by the easy-to-use WordPress content management system (CMS).

Digital Tsunami created the brand name and has developed three website iterations for the brand since 2005. This support has included the development, hosting and technical support of web presence.

travmatt.tv

Investa responsive online reporting suite 2014

Investa Office Fund (ASX:IOF) managed by Investa Property Group, is one of the largest office real estate companies in Australia and a leading residential and industrial land developer with properties across Australia and in Europe.

Investa has released its Annual Review, Property Portfolio and Financial Reports in an online reporting suite which is comprehensive, interactive and responsive. The suite was developed using responsive design, enabling it to appear appropriately on any fixed or mobile device: desktop, laptop, tablet, phablet or smartphone.

Under the direction of Sydney design house Design Davey, flat print documents were converted by Digital Tsunami into interactive online screens, using dynamic components including dramatic animations, sliding panels, fade-in graphs, content tabs and accordion navigation.

The ‘look and feel’ of the site is assiduously compliant with the brand style guidelines in its use of identity and colour palette, font and design, and almost identically resembled the print collaterals, but is presented in an online format which has to accommodate a plethora of computer operating systems, browsers, browser versions, devices, screen resolutions, and font types and sizes.

The degree of complexity in delivering such a scalable and flexible solution and the exceptionally short time-frame in which it was delivered, was achieved through the dedication and expertise of Digital Tsunami Creative and Technical Director Amir Mostofi in leading the development.

Sydney multi-cam time-lapse

Time lapse sequences enhance reality by accelerating speed and dramatically compressing time spans.

To further accentuate time lapse, several techniques are becoming popular with film-makers. Tilt shift generator, hyperlapse and slider mounted cameras are just some of these techniques.

Working together with photographer Graham Jepson, Digital Tsunami captured the iconic Sydney Harbour Bridge and Sydney CBD, viewed along the Harbour promenade.

Pedestrian and marine activity provided rapid action as the sun set and building lights switched on.

Multiple matched cameras and a slider provided several viewpoints, intercut to emphasise the action.

Watch the timelapse