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Paths to Positiviti identity

Paths to Positiviti is a Sydney based practice offering Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.

This enterprise needed a brand name and identity which represented the selection of appropriate pathways to improved behaviour and health.

After lengthy conversations, the founder’s philosophy of personal choices and multiple modalities, leading to renewal, became the core components, and “Paths to Positiviti” was born.

When creating a new identity for a startup or an established enterprise, it is always exciting to contribute to ‘The birth of a brand’.

Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.

In close collaboration with the client, Digital Tsunami developed the brand name, including the distinctive, contemporary and ‘trademarkable’ spelling!

To maximise creative input and options, a crowd-sourcing platform was given a detailed brief (based on growth and a plus symbol). Designers of a plethora of submissions were encouraged and concepts curated until the client was satisfied with the icon, font and colour scheme.

Visual assets for Paths to Positiviti were initiated with commissioned photography of Australian native trees, supplemented with stock images of forest pathways.

The concept of renewal was articulated in a key photograph of peeling patchy eucalyptus bark revealing a clean, pristine tree trunk, an apt metaphor for ‘a blank slate’ or ‘turning a page’. This image became the main image for the website and was also featured on a business card and brochure.

pathstopositiviti.com

Master Residences hardbound book

The culmination of the promotion of luxury residential property Master Residences Yinchuan, was a 250 page hardbound book. Entitled “A Design Perspective”, this tome showcased the extraordinarily high quality of all aspects of the property.

The three towers of this exclusive residential precinct in northern China reflected the best-of-breed in residential construction and engineering. Sixty six suppliers from fourteen countries contributed proven, cutting-edge technologies, products and services.

As Creative Director, Digital Tsunami founder Andrew W Morse worked for over six months with an international production team on a cohesive marketing campaign. The components produced comprised bilingual materials, including: animation; branding; electronic document templates; photography; premiums; press ad; print; stationery; websites and videos.

Reflecting the superlative luxury of the property, the teams at Master Real Estate and Shanghai graphic house Yaean Design, produced a book of an exceptionally high standard.

masterresidences.com

Armada Games responsive site

 

Armada Games is an international event, combining sport, sponsorship, global online and offline participation with philanthropic and charitable contributions.

The objective of the Armada Games is to create a long-term, globally inclusive event to provide a focus for international awareness, sharing and conciliation.

20 sporting events between 20 national/regional teams, will be staged with significant online voting participation by a global audience.

With actual, fantasy and virtual games, anyone (with access to the Internet) can participate.

Launched in late 2015, the first Armada Games events around the world; culminating with a major three month, twenty team competition in Australia; are planned for 2017.

The site includes full-screen vectored background images, bold text, integrated videos, secure e.commerce, and hierarchical access to a sophisticated and easy-to-use WordPress content management system (CMS).

As a corporate social responsibility (CSR) initiative, Digital Tsunami is supporting the Armada Games on a pro-bono basis. This support has included the development, hosting and technical support of the international web presence.

armadagames.org

Master Residences virtual reality

The challenge with any property development is how to present the property accurately and effectively before a lengthy construction process is complete.

The developer of 168 luxury apartments in China resolved this challenge by creating ‘show flats’ and producing computer graphics (CG) into an impactful video.

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the ancient overland trade route between Europe and the Orient, the ‘Silk Road’.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

Six apartments were fitted out and furnished: a townhouse (with private garden), two simplex and two duplex (dual-level) units and a (dual-level) penthouse with roof garden. CG to showcase the interiors, exteriors, clubhouse and the entire precinct was produced. This visual content was compiled into three distinct videos (also integrating aerials and still photography), each presented within the website and also on a ‘video book’ with embedded screen and magnetic switch, so the video played automatically upon opening.

To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Shooting 4K aerials with an Inspire One and a pilot / gimbal operator team from Hong Kong, three videos of an exceptionally high standard were produced.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all print and online touchpoints.

masterresidences.com

Master Residences Yinchuan press

On October 15, Master Real Estate launched a press campaign for the launch of an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments, named Master Residences Yinchuan.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

In a congested property market, the developer needed to achieve ‘cut through’.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The press ad; a double page spread in the Yinchuan Daily; featured photography by Derryck Menere and graphic design by Yaean Design (both of Shanghai). The key image also appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Master Residences property photography

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

The developer of the  needed to achieve ‘cut through’ in a congested property market.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

Photography was required to showcase the apartments: townhouses (with private gardens), simplex (single level) and duplex (dual level) units and (dual-level) penthouses with roof gardens. Derryck Menere of Shanghai shot key interiors, exteriors, and basement operations. Supplemented by two professors of photography and Andrew W Morse’s own photography, these images appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Master Residences video

The developer of 168 luxury apartments in China needed ‘cut through’ in a congested property market.

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the ancient overland trade route between Europe and the Orient, the ‘Silk Road’.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The challenge (as with most property developments) is how to present the property accurately and effectively before a lengthy construction process is complete. The answer is to create ‘show flats’ and produce photography, computer graphics (CG) and video.

For Master Residences Yinchuan, six apartments were fitted out and furnished: a townhouse (with private garden), two simplex and two duplex (dual-level) units and a (dual-level) penthouse with roof garden. CG to showcase the interiors, exteriors, clubhouse and the entire precinct was produced; photography of interiors and exteriors was shot; and aerial 4K video of exteriors was captured. This visual content was compiled into three distinct videos, each presented within the website and also on a ‘video book’ with embedded screen and magnetic switch, so the video played automatically upon opening.

To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Shooting 4K aerials with an Inspire One and a pilot / gimbal operator team from Hong Kong, three videos of an exceptionally high standard were produced.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Hanas LNG bilingual video

In China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia), Hanas New Energy is an LNG and renewable energy producer.

For decades, coal has been the primary energy source in China, resulting in skies heavy with dirty particulate matter. Contributing to the transformation of the power generation sector in China, Hanas is utilising low-carbon and renewable energy sources to generate electricity. For years, Hanas has operated the most efficient LNG liquefaction plant in China.

In three locations around the Chinese East coast, Hanas plans to invest billions of RMB in the construction and operation of LNG terminals, and will then extend into the hinterland of some of the world’s most populous regions with LNG refuelling stations.

In advance of the LNG Expo of late 2015 in Singapore, Digital Tsunami was commissioned to produce a video to launch Hanas LNG onto the world stage.

With an international team of production personnel, Digital Tsunami shot time-lapse sequences and aerials in multiple locations around China from Yinchuan in the central north, to Zhuhai in the south, Putian in the north-east and Hong Kong in the south-east.

4K computer graphics were designed and developed to present a virtually realistic vision of the future assets. Ships, road transport, structures and sea were created and integrated with live action aerial footage of the actual sites of the infrastructure developments.

Cut to inspiring music, the final video, produced in three versions (bilingual, English and Mandarin / simplified Chinese), conveyed the scope and capability of this dynamic force in the rapidly evolving energy sector in China.

hanasnewenergy.com

Hanas LNG animation

In China, the primary energy source for decades has been coal, resulting in skies heavy with dirty particulate matter.

At the forefront of China’s energy transformation, is the clean and renewable energy producer, Hanas New Energy.

In the far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia), Hanas processes natural gas to deliver electricity and a safe and reliable cooking fuel to millions of businesses and residents. For over a decade, Hanas has operated the most efficient LNG liquefaction plant in China.

In three locations around the Chinese East coast, Hanas plans to invest billions of RMB in the construction and operation of LNG terminals, and will then extend into the hinterland of some of the world’s most populous regions with LNG refuelling stations.

To present a hyper-realistic vision of these future assets, Digital Tsunami conceived and produced computer graphics in 4K resolution. Ships, road transport, structures and sea were integrated to present fuel flow in virtual reality (VR).

hanasnewenergy.com

Hanas LNG time-lapse

For decades, China’s primary energy source has been coal, resulting in skies heavy with unhealthy particulate matter.

In China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia), Hanas New Energy is an LNG and renewable energy producer. Contributing to the transformation of the power generation sector in China, Hanas is utilising low-carbon and renewable energy sources to generate electricity. For years, Hanas has operated the most efficient LNG liquefaction plant in China.

In three locations around the Chinese East coast, Hanas plans to invest billions of RMB in the construction and operation of LNG terminals, and will then extend into the hinterland of some of the world’s most populous regions with LNG refuelling stations.

In advance of the Singapore LNG Expo, Digital Tsunami was commissioned to produce a video to promote Hanas to the world LNG market.

With an international team of production personnel, Digital Tsunami shot time-lapse sequences in multiple locations around China from Yinchuan in the central north, to Zhuhai in the south, Putian in the north-east, Shanghai in the east  and Hong Kong in the south-east.

hanasnewenergy.com