Paths to Positiviti identity
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Overview
Paths to Positiviti is a Sydney based practice offering Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.
This enterprise needed a brand name and identity which represented the selection of appropriate pathways to improved behaviour and health.
After lengthy conversations, the founder’s philosophy of personal choices and multiple modalities, leading to renewal, became the core components, and “Paths to Positiviti” was born.
When creating a new identity for a startup or an established enterprise, it is always exciting to contribute to ‘The birth of a brand’.
Any brand identity is comprised of: a brand name (and domain name), logo, brandline, font, colour palette, ‘tone of voice’ and visual assets.
In close collaboration with the client, Digital Tsunami developed the brand name, including the distinctive, contemporary and ‘trademarkable’ spelling!
To maximise creative input and options, a crowd-sourcing platform was given a detailed brief (based on growth and a plus symbol). Designers of a plethora of submissions were encouraged and concepts curated until the client was satisfied with the icon, font and colour scheme.
Visual assets for Paths to Positiviti were initiated with commissioned photography of Australian native trees, supplemented with stock images of forest pathways.
The concept of renewal was articulated in a key photograph of peeling patchy eucalyptus bark revealing a clean, pristine tree trunk, an apt metaphor for ‘a blank slate’ or ‘turning a page’. This image became the main image for the website and was also featured on a business card and brochure.
Details
| Client: | Paths to Positiviti |
| Solution/s: | branding |
| Sector/s: | education, healthcare |
| Region/s: | Asia / Pacific, Australia |
| Language/s: | English |
| Scope: | identity development |
| Features | brand development, logo development |
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