Growth in Mobile Traffic. The latest statisticsMarch 27, 2013
The growth rate of mobile Internet access has exceeded that of initial Internet growth.
Statista has just released a chart to demonstrate this comparison. The compound annual growth rate (CAGR) figures for global internet traffic between 1997 and 2003, show a 127% annual increase. Mobile IP traffic however, has now reached an annual growth rate of 146%.
Mobile traffic in 2012 is 12 times higher than the total global Internet traffic of 2000.
The increased sales of smartphones and tablets, the increasingly frequent use of handhelds for second screening, social networking, pre-purchase research, m.commerce and mobile video have all contributed to this growth.
Mobile Internet traffic is fast outstripping desktop traffic. Analysts agree that there is a massive gap between the time spent on mobile compared with the advertising spend. For television, the figures are comparable. Advertising on mobile is still lagging, with the adspend less than 20% of the time spent online by consumers.
- Second Screening infographic
- Mobile consumer statistics 2012
- How Mobile is changing business
- Is that a phone in your hand or you just shopping?
- Video via Mobile. The latest statistics
- Kleiner Perkins Caufield & Byers; 2012 Internet Trends
- 2013. The year of Mobile, Social and Video
From Our Clients
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.