Growth in Mobile Traffic. The latest statistics

The growth rate of mobile Internet access has exceeded that of initial Internet growth.

Statista has just released a chart to demonstrate this comparison. The compound annual growth rate (CAGR) figures for global internet traffic between 1997 and 2003, show a 127% annual increase. Mobile IP traffic however, has now reached an annual growth rate of 146%.

Mobile traffic in 2012 is 12 times higher than the total global Internet traffic of 2000.

The increased sales of smartphones and tablets, the increasingly frequent use of handhelds for second screening, social networking, pre-purchase researchm.commerce and mobile video have all contributed to this growth.

Mobile Internet traffic is fast outstripping desktop traffic. Analysts agree that there is a massive gap between the time spent on mobile compared with the advertising spend. For television, the figures are comparable. Advertising on mobile is still lagging, with the adspend less than 20% of the time spent online by consumers.

mobile-internet-traffic-growth

 

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To maximise the impact of your brand in mobilecontact us today.

 

Sources:
Statista

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