Growth in Mobile Traffic. The latest statistics
March 27, 2013The growth rate of mobile Internet access has exceeded that of initial Internet growth.
Statista has just released a chart to demonstrate this comparison. The compound annual growth rate (CAGR) figures for global internet traffic between 1997 and 2003, show a 127% annual increase. Mobile IP traffic however, has now reached an annual growth rate of 146%.
Mobile traffic in 2012 is 12 times higher than the total global Internet traffic of 2000.
The increased sales of smartphones and tablets, the increasingly frequent use of handhelds for second screening, social networking, pre-purchase research, m.commerce and mobile video have all contributed to this growth.
Mobile Internet traffic is fast outstripping desktop traffic. Analysts agree that there is a massive gap between the time spent on mobile compared with the advertising spend. For television, the figures are comparable. Advertising on mobile is still lagging, with the adspend less than 20% of the time spent online by consumers.
Read more:
- Second Screening infographic
- Mobile consumer statistics 2012
- How Mobile is changing business
- Is that a phone in your hand or you just shopping?
- Video via Mobile. The latest statistics
- Kleiner Perkins Caufield & Byers; 2012 Internet Trends
- 2013. The year of Mobile, Social and Video
To maximise the impact of your brand in mobile, contact us today.
Sources:
Statista
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