Growth in Mobile Traffic. The latest statistics
March 27, 2013The growth rate of mobile Internet access has exceeded that of initial Internet growth.
Statista has just released a chart to demonstrate this comparison. The compound annual growth rate (CAGR) figures for global internet traffic between 1997 and 2003, show a 127% annual increase. Mobile IP traffic however, has now reached an annual growth rate of 146%.
Mobile traffic in 2012 is 12 times higher than the total global Internet traffic of 2000.
The increased sales of smartphones and tablets, the increasingly frequent use of handhelds for second screening, social networking, pre-purchase research, m.commerce and mobile video have all contributed to this growth.
Mobile Internet traffic is fast outstripping desktop traffic. Analysts agree that there is a massive gap between the time spent on mobile compared with the advertising spend. For television, the figures are comparable. Advertising on mobile is still lagging, with the adspend less than 20% of the time spent online by consumers.
Read more:
- Second Screening infographic
- Mobile consumer statistics 2012
- How Mobile is changing business
- Is that a phone in your hand or you just shopping?
- Video via Mobile. The latest statistics
- Kleiner Perkins Caufield & Byers; 2012 Internet Trends
- 2013. The year of Mobile, Social and Video
To maximise the impact of your brand in mobile, contact us today.
Sources:
Statista
From Our Clients
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.