Facebook, brands, advertising and privacy

By now, you may have repeatedly heard that if Facebook was a country, it would be the third largest (by population) in the world.

Facebook is a massive platform for brands.

As a part of a customised eStrategy, Digital Tsunami counsels brands on the use of Facebook pages for their products and services, to access a global market of over a billion consumers.

Ever “Liked” a product, video or post? Apps are increasingly utilising Facebook users to collate, integrate and promote personal data and preferences. If an individual has not manually selected certain privacy settings, a brand can use that data as a recommendation or advertisement on Facebook.

Whilst brand advocates have contributed to the success of Facebook, there are also elements of privacy of which responsible corporations and sensible individuals must be cognizant.

This is not a new issue. MIT published a study “Facebook: Threats to Privacy” in 2005. At that time, approximately 12-22% of users actually revealed their cellphone numbers, with s a noticeable gender difference. Amongst the study respondents, (University students from Harvard, MIT, NYU and Oklahoma), women were less likely to publish their cell number.

More recently, Mashable published a Facebook privacy guide, and just yesterday, promoted SimpleWash, a cleansing agent to remove unwanted and negative content and even photo tags. Other resources exist to advise Facebook users on protecting their identifiable data, such as Reclaim Privacy.

The Wall Street Journal (WSJ) has published a comprehensive and easy-to-use guide to the privacy and security settings for individual Facebook accounts: “A Guide to Facebook’s Privacy Options“.

While brand managers will want to capitalise on brand advocates, as individual Facebook account holders, they may well want to protect their own privacy.
Read more about eStrategy
Read more blogs about Social Media
Read more blogs about Advertising and Marketing
Read more blogs about Statistics

 

References:
http://www.facebook.com/help/privacy
http://mashable.com/2011/02/07/facebook-privacy-guide/
http://mashable.com/2013/03/10/simplewash/
http://www.reclaimprivacy.org
http://allfacebook.com/facebook-privacy-settings_b31836
http://www.wired.com/business/2010/05/facebook-transparency-tool/
http://simplewa.sh

From Our Clients

Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !

Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.

Chris Shain
Photographer
Sydney, NSW, Australia
Images for Business
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.