international logistics

Consumption economy

Thirty years ago; on my first visit to China; ‘Mao suits’ were commonplace; bicycles – a ubiquitous conveyance; denim – a rarity and a fashion statement.

In those days, the only place foreigners were permitted to shop for consumer goods were Friendship Stores, which accepted USD and gave change in FECs (foreign exchange certificates), which could be spent only in Friendship Stores!

While, for over a decade, Hong Kong had maintained the world’s highest ownership of luxury cars per head of population, in 1986, European brands were still a rarity in China.

The transition to ‘a market economy with Chinese characteristics’ has changed all that.

The massive internal migration to the cities, dramatic growth as the world’s manufacturer (iPhone packaging may say “designed in Cupertino”, but the products are assembled in China), and rapid expansion of disposable income, has revolutionised the country far more than the cadres of 1949 could have ever imagined.

Today, on Shanghai streets, there is a highly visible presence of Bentley, Ferrari, Maserati and Maybach cars.

A walk through the Sun Hung Kai Properties owned Shanghai IFC Mall; (above which I work); reveals a ‘shopping list’ of the world’s luxury brands (considerably abbreviated here):

  • Armani
  • Bally
  • Bulgari
  • Cartier
  • Celine
  • Chanel
  • Coach
  • Chopard
  • DeBeers
  • Dior
  • Ermenegildo Zegna
  • Givenchy
  • Gucci
  • Hermes
  • IWC Shaffhausen
  • Lanvin
  • Louis Vuitton
  • Mikimoto
  • Mont Blanc
  • Prada
  • Rolex
  • Salvatore Ferragamo
  • Tiffany & Co.
  • Vacheron Constantin
  • Van Cleef & Arpels

.. and not a Mao suit to be seen.

Welcome to Communist China, comrade!

From Our Clients

Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

Glenn Murray
Director
Sydney, NSW, Australia
Divine Write
Quotation Mark

Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.

Dr Adrian Cohen
CEO
Sydney, NSW, Australia
Immediate Assistants
Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.