eDM Development
March 4, 2017Electronic direct marketing (or electronic direct mail) refers to HTML email, which is often customised for each individual recipient or integrated with a database (as is Variable Data Printing for print materials). The eDM can contain: images, recipient names and links, and can be responsive, so that it behaves appropriately on a plethora of desktops or handheld devices.
Strategy, design, development and testing are all crucial to eDM campaigns. Digital Tsunami has developed eDMs for financial and educational institutions, manufacturers, publishers, retailers and community organisations, directly and also through advertising and PR agencies.
We test coding on a comprehensive platform, which validates compliance with a range of email clients (AOL, Gmail, Hotmail, Outlook, Thunderbird, Yahoo), browsers (Chrome, Firefox, IE, Safari and Opera), mobile hardware (Android and iOS smartphones, phablets and tablets) and operating systems (Android, iOS).
From Our Clients
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.
Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
I don't know what you do, but you do it well.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.