Foodbank in Australia has just launched a new identity for the brand across the country. Devised by the advertising agency Havas (Sydney) the new branding will rollout over coming months, to distribution centres, vehicles, apparel and marketing collaterals. Havas also supplied an animated video which tells the Foodbank story simply and succinctly. Foodbank is the largest hunger …Read More…
Digital Tsunami has developed and launched a microsite for the Fearless 2014 women’s business event, using responsive design. The event, conceived and operated by Australian consultancy She Business, attracts a larger number of female entrepreneurs and businesswomen, every year. Fearless 2014 will be convened on December 3rd at Crystal Palace, Luna Park, Sydney. The responsive …Read More…
Since late 2012, all new Digital Tsunami online sites have been developed with responsive design. The latest responsive sites, launched on July 25, are for View Hotels and Compass Capital. These responsive sites are accessible to all, irrespective of the platform on which they are viewed. Content presents appropriately on all devices (desktops, laptops, tablets, phablets and …Read More…
Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…
A new responsive presence has just launched for Foodbank in Australia, a national network of non-denominational, non-profit, state and territory logistics suppliers, providing a warehousing and distribution conduit between food producers, manufacturers and retailers with surplus food and grocery items and the thousands of charities and community groups which feed hungry families and individuals across the country. Foodbank …Read More…
Today, typefaces are no longer the sole province of print media, but are read on a plethora of screen-based platforms; desktop and laptop computers, phablets, tablets, smartphones; as well as a diversity of specific e-Readers (including Cybook, Icarus, PocketBook, Pyrus, Nook, Kindle and Kobo)* People view Internet sites on handheld devices and read e-books on computers as …Read More…
The majority of Australians (82 per cent), now spend an average of 23.3 hours online, each week. This is revealed in the “2013 Australian Connected Consumers Report” a comparative study of Australian connected consumers in 2003 and 2013, has been published by global information and measurement company, Nielsen. Cross-Platform Research Director at Nielsen, Melanie Ingrey, stated: “Australians …Read More…
In 2014, the number of smartphones in use globally is anticipated to exceed the number of PCs. The annual sales of smartphones exceeded desktop computers in 2013. PCs in use around the globe number more than 1.5 billion, and they are generally used for a longer span than smartphones, (which are more frequently replaced, as new …Read More…
In a sunburnt country, a land of ‘droughts and flooding rains’, a government water management authority has launched a new responsive web presence which effectively communicates the complexity of environmental water (e-water) management. E-water is a share of water which is specifically and purposefully managed by humans to benefit the environment, by either reserving water …Read More…
Last year, we predicted that the three most critical promotional tools for the year were mobile social media video This proved true, and these three will remain essential in 2014. However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention. Here are …Read More…
