Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption. Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access. …Read More…
Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video. The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards. SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented. So where is …Read More…
In 2013, mobile phones will overtake desktops as the most commonly used device to access the web. This infographic from KissMetrics demonstrates some of the dramatic changes which are occurring. One study found that the mention of a location or city name in a mobile ad can improve click-through rates by 200%. (Click image to enlarge) …Read More…
The pace of change continues to accelerate. UK smartphone owners spend twice as much time online, than they do on voice calls. British telco O2 has reported that each day, UK smartphone owners on average, spend 24.8 minutes browsing the web, 17.5 minutes on social networks and 14.4 minutes playing games, but only 12.1 minutes actually …Read More…
The FUJITSU Group has continued its constant pursuit of innovation, with a responsive web / mobile site named Technology Perspectives. With the visual style of Pinterest, the structure of a blog and the technological expertise of one of the world’s largest information and communication technology (ICT) companies, this is a platform of exceptionally interesting information. …Read More…
Intensely concise, subliminal television advertisements (known as ‘blip-verts’), were released on an unsuspecting world in 1985. Some viewers died! Network 23, (responsible for creating blip-verts), went out of business a few years later. Blip-verts, Network 23 and the cyberpunk futuristic vision of “Max Headroom” were all fictional! However, the appetite in today’s developed society for ever-briefer snippets …Read More…
Projections have just been updated by Forrester Research for the next 5 years of U.S. m.commerce The reputable company predicts that US mobile payments will reach US$90 billion by 2017, a 48% compound annual growth rate (CAGR) from the US$12.8 billion spent in 2012. Forrester’s five-year mobile payments forecast segments mobile payments into three categories: in-store mobile …Read More…
Fairfax Media Deputy Technology Editor, Ben Grubb, has today published an interactive graphic of the results of a recent connectivity test around Sydney. The graphic, designed with Francisca Sallato, displays statistics of the test results which used multiple smartphone and ISPs to access the Internet, in a variety of locations across Sydney. The volume of data which …Read More…
Today, the Mobile Industry Group of peak digital industry body, Australian Interactive Media Industry Association (AIMIA), released its’ 8th annual Australian Mobile Phone Lifestyle Index, replete with statistics on the use of handheld devices (smartphone and tablets) to access the Internet. The report includes a special topic: The Impact of Tablets on Mobile Phone Use. …Read More…
How do you measure the success of your web presence? Google Analytics? Sales? The phone ringing? Digital Tsunami offers a professional, objective and FREE website evaluation service. 50 criteria are checked on your current website and extended web presence, and collated into 4 categories: Content Usability SEO Social Media Criteria measured include the freshness, clarity and …Read More…
