Of the 70 million Pinterest users1, 49 million are in the USA and 85% are female2. In fact 42% of adult American women have a Pinterest account. Retailers recognise the immense buying power which this represents. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users …Read More…
Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…
Video has impact. Visually, emotionally, commercially and especially on SEO. For intensely visual humans, the power of strong video lies in converting images instantly into emotions. For search engines, conveying data by video elevates the ranking in organic search results. Three videos which I have presented recently in LinkedIn, Facebook and other social media, are …Read More…
Last year, we predicted that the three most critical promotional tools for the year were mobile social media video This proved true, and these three will remain essential in 2014. However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention. Here are …Read More…
At a “Place Pins” launch at the San Francisco headquarters of Pinterest, CEO Ben Silbermann stated that the site now has 750 million location-specific pins, to which users are adding 1.5 million pins every day. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users ‘pin’ …Read More…
It is 40 years since the advent of the mobile phone, an invention which has changed business and human society. I was fortunate to have met the first person in the world to make a call from a cellular phone. In an act as historic as Alexander Graham Bell’s first telephone call, made on March …Read More…
The growth rate of mobile Internet access has exceeded that of initial Internet growth. Statista has just released a chart to demonstrate this comparison. The compound annual growth rate (CAGR) figures for global internet traffic between 1997 and 2003, show a 127% annual increase. Mobile IP traffic however, has now reached an annual growth rate of 146%. Mobile traffic in …Read More…
By now, you may have repeatedly heard that if Facebook was a country, it would be the third largest (by population) in the world. Facebook is a massive platform for brands. As a part of a customised eStrategy, Digital Tsunami counsels brands on the use of Facebook pages for their products and services, to access a global market of …Read More…
Musicians and performing artists are great users of social networks. The like / share / link functionality, the integraton of video, and the calls to action which link to websites and sales are ideal for promoting music. Digital Tsunami client Ru C.L (a.k.a King Ru) has just released video via his Facebook page. The video …Read More…
The plethora of online community platforms makes it is difficult to determine which justify resources to ensure frequent engagement and which should be integrated into your social marketing strategy. It seems that every month, another social media site reaches our radar and another opportunity arises. In recent weeks, Twitter has launched 6-second video sharing platform Vine, …Read More…
