Defence supplier video releasedJuly 28, 2016
One of the greatest joys of filmmaking is the constant acquisition of knowledge.
Every project (feature film, television commercial, documentary or corporate video) offers opportunities to learn. Information can be discovered, whether about a new image capture technology, a time in history, management insights, or the technical aspects of a particular manufacturing process.
A corporate video recently produced by Digital Tsunami, offered opportunities to learn more about the latest filmmaking equipment and advanced ballistic panel manufacturing.
The client was defence contractor, Craig International Ballistics. The subject was the manufacture of ballistic panels for body armour worn by the Australian armed forces. The filming locations were a manufacturing plant south of Brisbane and a testing facility in Melbourne.
During our four days of filming, we had a range of mounts and 4K cameras at our disposal: tripods, a slider, a Ronin hand-held gimbal camera, Sony action cams, a DJI OSMO hand-held gimbal camera, and a DJI Inspire One UAV. This range of camera platforms allowed us to capture a diversity of camera angles, from 1,000 feet in the air, to wide angle and extreme close up. The OSMO was released in late 2015, and; along with all the other cameras; delivers 4K resolution.
A location ‘recce’ of the property enabled the director to prepare a schedule and storyboard. This maximised efficiency, both for gaining client approval of content, but also for creative conceptualisation and preparation for the camera teams. As a result, we were able to attain a very high number of camera setups each day. We captured multiple angles of each piece of action and therefore great diversity of options in the editing room.
Movement was achieved either in the subject or with camera, so that the combination of a quick cutting style and rapid screen captions, together with a fast music track, provided dynamism and engagement.
The aerial video was utilised to apply visual consistency in ‘bookends’ to the film. We started in the sky above Queensland as we descended toward the manufacturing facility, then ended by ascending as a truck bearing pallets of ballistic panels drove off along a highway.
While filming inside the manufacturing plant and testing lab, we learnt about materials and processes relating to ballistic panels. The multiple layers of Kevlar and Spectra fabric which create panels that are lighter and stronger than steel; the laminated glass which can resist a high velocity NATO round to meet NIJ standards; and the innovation which Craig International Ballistics has applied to the tracking and shipping of panels, compliant with military standards.
By understanding the criteria which apply to any client’s business, we are in a position to take an approach to marketing, which meets these requirements and presents the brand in the most positive way.
So from creative and commercial perspectives, the learning which is most important .. is learning about our clients.
From Our Clients
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.
Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.
Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.