The FUJITSU Group has continued its constant pursuit of innovation, with a responsive web / mobile site named Technology Perspectives. With the visual style of Pinterest, the structure of a blog and the technological expertise of one of the world’s largest information and communication technology (ICT) companies, this is a platform of exceptionally interesting information. …Read More…
Intensely concise, subliminal television advertisements (known as ‘blip-verts’), were released on an unsuspecting world in 1985. Some viewers died! Network 23, (responsible for creating blip-verts), went out of business a few years later. Blip-verts, Network 23 and the cyberpunk futuristic vision of “Max Headroom” were all fictional! However, the appetite in today’s developed society for ever-briefer snippets …Read More…
In the age of CGI virtual reality, a veteran cinematographer analyses the very real technical issues with faking a moon landing television broadcast in 1969. A reasoned response to conspiracy theorists by a pragmatic filmmaker. View video on the YouTube channel of S G Collins, postwar.nl
Although built in Macau on reclaimed land, this has nothing to do with subsidence, and everything to do with a large scale 3D video-mapping spectacular designed and operated by Australian company Laservision. Projected onto the facades of multiple Venetian buildings on the “Cotai” strip, the imagery includes a flock of birds, a gondola and an array of …Read More…
For low-income families, homeless teens or elderly pensioners in Australia, hunger is part of daily life. Goodman Fielder and Foodbank Australia are taking concrete action to reduce hunger. Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2011, the organisation …Read More…
Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“. Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad! To have delivered more traffic than this behemoth, is an …Read More…
Most people acknowledge that advertising can often, at some level, be equated with deception. In text, it may be the clear, concise statement of positives and avoidance of negative inference. In images, it may be the casting of an actor, or at very least, a person with slightly better than average skintone. These are accepted …Read More…
Do you have a business turnover of $1 million+, and could benefit from an integrated strategy for success? We have worked with recognised brands across the globe and helped small companies to grow into big successes. In conjunction with our management consultant partners, Digital Tsunami has devised a Wholistic Success Strategy, incorporating financial, operational and …Read More…
I still recall the stark print advertisement, years ago, which sparked my love of advertising. Done well, advertising grabs your attention, stimulates your emotions and is highly memorable. However, emotions are also aroused within the advertising world on the issue of originality. According to Campaign China, advertising agency DDB Group Hong Kong has succumbed to …Read More…
Spam makes me think. Mostly, it makes me think of betrayal of trust, and branding. OK. Just about everything makes me think of branding. The result of 30 years of film and digital marketing! Of course, spam also makes me think, “I’d like to get less of it”! However, due to multiple email addresses, human …Read More…
