QR codes. Now boarding!August 26, 2013
Brands with the greatest volume of human interactions are rapidly adopting technology which accelerate transaction speed whilst retaining utmost safety and security.
A perfect example of a high value, high volume and rapid transaction is the airline boarding pass.
Millions of travellers board aircraft every single day. Ensuring faster and more accurate boarding converts to savings in millions of dollars for airlines and generation of additional fees for airport managers, as well as an increase in productive time for business travellers.
The paper ticket is rapidly being replaced by the e-ticket and the boarding pass is now being supplanted by the smartphone QR code.
Purchasing airline tickets is one process which can now be conducted almost entirely in a digital environment. Online purchase, email or smartphone ticket issuance, digital seat allocation and e-boarding passes enable an end-to-end paper-free transaction.
The same process is now happening at the other end of the value scale, with low-cost transactions being processed by NFC (near-field communication), where a small amount can be charged directly to the users smartphone account.
Digital Tsunami has long advocated the use of QR codes as a fast and efficient mechanism for conveying complex data. As an example of this commitment, all Digital Tsunami business cards and datasheets have integrated a QR code since 2008.
To explore how innovative, proven technology can be integrated into an enterprise-wide digital strategy for your brand, contact Digital Tsunami today!
From Our Clients
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.
Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.
Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.
Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.