QR codes. Now boarding!August 26, 2013
Brands with the greatest volume of human interactions are rapidly adopting technology which accelerate transaction speed whilst retaining utmost safety and security.
A perfect example of a high value, high volume and rapid transaction is the airline boarding pass.
Millions of travellers board aircraft every single day. Ensuring faster and more accurate boarding converts to savings in millions of dollars for airlines and generation of additional fees for airport managers, as well as an increase in productive time for business travellers.
The paper ticket is rapidly being replaced by the e-ticket and the boarding pass is now being supplanted by the smartphone QR code.
Purchasing airline tickets is one process which can now be conducted almost entirely in a digital environment. Online purchase, email or smartphone ticket issuance, digital seat allocation and e-boarding passes enable an end-to-end paper-free transaction.
The same process is now happening at the other end of the value scale, with low-cost transactions being processed by NFC (near-field communication), where a small amount can be charged directly to the users smartphone account.
Digital Tsunami has long advocated the use of QR codes as a fast and efficient mechanism for conveying complex data. As an example of this commitment, all Digital Tsunami business cards and datasheets have integrated a QR code since 2008.
To explore how innovative, proven technology can be integrated into an enterprise-wide digital strategy for your brand, contact Digital Tsunami today!
From Our Clients
I don't know what you do, but you do it well.
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.