QR codes. Now boarding!August 26, 2013
Brands with the greatest volume of human interactions are rapidly adopting technology which accelerate transaction speed whilst retaining utmost safety and security.
A perfect example of a high value, high volume and rapid transaction is the airline boarding pass.
Millions of travellers board aircraft every single day. Ensuring faster and more accurate boarding converts to savings in millions of dollars for airlines and generation of additional fees for airport managers, as well as an increase in productive time for business travellers.
The paper ticket is rapidly being replaced by the e-ticket and the boarding pass is now being supplanted by the smartphone QR code.
Purchasing airline tickets is one process which can now be conducted almost entirely in a digital environment. Online purchase, email or smartphone ticket issuance, digital seat allocation and e-boarding passes enable an end-to-end paper-free transaction.
The same process is now happening at the other end of the value scale, with low-cost transactions being processed by NFC (near-field communication), where a small amount can be charged directly to the users smartphone account.
Digital Tsunami has long advocated the use of QR codes as a fast and efficient mechanism for conveying complex data. As an example of this commitment, all Digital Tsunami business cards and datasheets have integrated a QR code since 2008.
To explore how innovative, proven technology can be integrated into an enterprise-wide digital strategy for your brand, contact Digital Tsunami today!
From Our Clients
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.