QR codes at CeBIT Australia exhibition
May 28, 2013Throughout the exhibition halls of 2013 CeBIT Australia one trend showed considerable growth compared to 2012.
The number of QR codes.
On business cards, booth displays and print documents, QR codes were dramatically in evidence.
Although developed nearly 20 years ago, by Toyota subsidiary Denso Wave, for streamlined scanning of automotive parts during manufacture, the QR code still retains an innovative impact.
It offers multiple simultaneous ROI. By removing time-sensitive content from print collaterals and linking to specific content pages online (which can be updated instantly), investment in printing costs is reduced, the usable life of the document is extended, web traffic increases and prospects are delivered to a content-specific page.
As a space saving component, print ads can be smaller. In outdoor and POS environments, QR codes can generate immediate connections to your site, right in the prospect’s hand!
Digital Tsunami has integrated a QR code on its business cards since 2008, and can counsel your brand on strategies for this brilliantly space-efficient device to increase traffic to your mobile site.
From Our Clients
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.
Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.
Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.