QR codes at CeBIT Australia exhibition
May 28, 2013Throughout the exhibition halls of 2013 CeBIT Australia one trend showed considerable growth compared to 2012.
The number of QR codes.
On business cards, booth displays and print documents, QR codes were dramatically in evidence.
Although developed nearly 20 years ago, by Toyota subsidiary Denso Wave, for streamlined scanning of automotive parts during manufacture, the QR code still retains an innovative impact.
It offers multiple simultaneous ROI. By removing time-sensitive content from print collaterals and linking to specific content pages online (which can be updated instantly), investment in printing costs is reduced, the usable life of the document is extended, web traffic increases and prospects are delivered to a content-specific page.
As a space saving component, print ads can be smaller. In outdoor and POS environments, QR codes can generate immediate connections to your site, right in the prospect’s hand!
Digital Tsunami has integrated a QR code on its business cards since 2008, and can counsel your brand on strategies for this brilliantly space-efficient device to increase traffic to your mobile site.
From Our Clients
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We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
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Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.