1,040% increase in Internet time spent on tablets

The majority of Australians (82 per cent), now spend an average of 23.3 hours online, each week.

This is revealed in the “2013 Australian Connected Consumers Report” a comparative study of Australian connected consumers in 2003 and 2013, has been published by global information and measurement company, Nielsen.

Cross-Platform Research Director at Nielsen, Melanie Ingrey, stated: “Australians have shifted toward portable devices, affording them greater flexibility and more occasions of online access. More than a third of online Australians today own connected devices that didn’t exist for the mainstream population 10 years ago” including internet-enabled smartphones and tablets.

Business Insider reveals that in just 3 years, the increase in time Americans spent on the Internet via a smartphone has grown by 237% to now exceeds time spent via desktop and time on the Internet via a tablet has grown by a dramatic 1,040%

Related: Mobile video consumption data

In 2014, the number of smartphones in use globally is anticipated to exceed the number of PCs.

In 2015, smartphone worldwide sales are projected to reach 776 million units.

Related: Sales of smartphones exceed PCs

The increased sales, traffic and time on smartphones and tablets merely reflects a global trend in ever-accelerating volume of mobile computing. The increasingly frequent use of handheld devices for timeshifting, second screeningsocial networkingpre-purchase researchm.commerce and mobile video are all changing patterns of user behaviour.

Related: Mobile traffic growing at a faster rate than desktops.

How does this relate to business?

All enterprises, large and small, corporate and retail, need to focus marketing and operations on handheld devices:

  • To avoid miniaturisation of a standard website, and adapt to the size and orientation of handheld device screens, the online presence must be built with responsive design
  • To maximise visual impact and propel your brand forward, videos (of between 1’00” and 2’00” duration) are the most effective. Search engine optimisation (SEO) is also best served with video, as Google ranking is considerably higher for content presented in video, than the identical content in text and images only
  • To maximise community engagement, client advocacy and prospect opportunities and SEO, social media platforms must be created and curated. If your business does not have the in-house resources to moderate, generate and curate content, an external supplier should be engaged to train or supply this service for your brand

Digital Tsunami can assist in all these. Our executives each have over 3 decades in video production, ALL our online solutions are now built in responsive design, and for many years, we’ve been successfully integrating our client brands in social media.

We listen carefully to your profile, requirements and objectives, propose appropriate solutions which will achieve your goals, and implement online and offline collaterals to effectively promote your brand.

Related: Social Media for business

To maximise the impact of your brand in mobilecontact us today.

 

Sources:
Business Insider
Nielsen 2013 Australian Connected Consumers Report
Statista

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From Our Clients

Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
Quotation Mark

Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.

Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.

Robyn Rix
Director (Vice President)
Neutral Bay, NSW, Australia
Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
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