Last year, we predicted that the three most critical promotional tools for the year were mobile social media video This proved true, and these three will remain essential in 2014. However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention. Here are …Read More…
As we approach the end of an exceptionally productive year at Digital Tsunami, we are just completing the migration of our web hosting to a private node in an Australian, Tier III, carrier-grade data centre. Our node has 64GB RAM, which is distributed between multiple ‘private clouds’; exclusive ‘private clouds’ for some of our publicly listed …Read More…
At a “Place Pins” launch at the San Francisco headquarters of Pinterest, CEO Ben Silbermann stated that the site now has 750 million location-specific pins, to which users are adding 1.5 million pins every day. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users ‘pin’ …Read More…
Commencing at the Sydney Convention and Exhibition Centre on Tuesday 27 August, the major AV industry exhibition Integrate 2013, will engage with visitors at an unprecedented scale via an app for handheld devices. Registered visitors are invited via smartphone message to download the app, which allows them to plan their attendance at events, access an electronic floor plan, …Read More…
A report on the average national consumer download speeds has been released by netindex.com. Ranking 182 countries around the globe reveals results which some may find surprising. At the same time, a recognised global brand has announced a new Japanese service with the world’s fastest download speed – 2 gigabytes per second (Gbps)! Based on …Read More…
It is 40 years since the advent of the mobile phone, an invention which has changed business and human society. I was fortunate to have met the first person in the world to make a call from a cellular phone. In an act as historic as Alexander Graham Bell’s first telephone call, made on March …Read More…
Nielsen has just released a report “The Mobile Consumer. A Global Snapshot, February 2013” The research covers 9 countries across 5 continents: Australia, Brazil, China, India, Italy, Russia, South Korea, United Kingdom, United States. Interesting data reveals world leadership by the rapidly developing BRIC countries: In Brazil, 75% of the respondents use their mobiles for social networking, …Read More…
By now, you may have repeatedly heard that if Facebook was a country, it would be the third largest (by population) in the world. Facebook is a massive platform for brands. As a part of a customised eStrategy, Digital Tsunami counsels brands on the use of Facebook pages for their products and services, to access a global market of …Read More…
Musicians and performing artists are great users of social networks. The like / share / link functionality, the integraton of video, and the calls to action which link to websites and sales are ideal for promoting music. Digital Tsunami client Ru C.L (a.k.a King Ru) has just released video via his Facebook page. The video …Read More…
The plethora of online community platforms makes it is difficult to determine which justify resources to ensure frequent engagement and which should be integrated into your social marketing strategy. It seems that every month, another social media site reaches our radar and another opportunity arises. In recent weeks, Twitter has launched 6-second video sharing platform Vine, …Read More…
