Hanas booklet design
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Overview
The China energy sector is the world’s most active, following the central government’s initiatives to reduce emissions while powering dramatic growth. Despite a long-term reliance on coal, China has been the world leader in wind farm construction and is encouraging clean and sustainable power sources.
Based in the northern province of Ningxia, Hanas New Energy supplies millions of residential and business consumers with clean energy from natural gas, LNG and wind power. Expansion plans required both Chinese and English language print collaterals, video and photography.
Digital Tsunami founder Andrew W Morse was engaged as Creative Director of this extensive project. With 3 decades of experience working in greater China, Morse has the credentials to deliver high quality bilingual content from video and computer graphics to photography, online sites and print.
Embarking on this project, required the engagement of appropriate local resources based in Shanghai. Morse supervised the recruitment of a production team comprised of Chinese and English native speaking copywriters, graphic designer, video editor, executive assistant to the Creative Director and financial controller working under the aegis of the project Director. A sophisticated 4K video edit suite was custom built and installed in the 55th floor office of Hanas in Pudong.
To capture dramatic imagery of the locations and operations of Hanas, Morse briefed (and frequently accompanied) photography, aerial and video teams to numerous locations around the country.
In addition to producing evocative imagery, booklets were designed and printed for Hanas. These were based on a style guide and infographics developed by the Creative Director and graphic designer.
Since 2013, Digital Tsunami has produced photography, print, online and video solutions for the Hanas Group.
Details
| Client: | Hanas New Energy |
| Solution/s: | aerials, photography, print, video |
| Sector/s: | energy |
| Region/s: | Asia / Pacific, China |
| Language/s: | English, Chinese |
| Scope: | aerials, photography, print design, time-lapse, video production |
| Features | print design of softcover and hardcover marketing collaterals |
From Our Clients
Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.
Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.
We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!
I don't know what you do, but you do it well.
I happily recommend Andrew and the Digital Tsunami team.
I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.