Rappin’ with the King and Queen

Musicians and performing artists are great users of social networks. The like / share / link functionality, the integraton of video, and the calls to action which link to websites and sales are ideal for promoting music.

Digital Tsunami client Ru C.L (a.k.a King Ru) has just released video via his Facebook page. The video was uploaded to Facebook and the Ru C.L website within days of being shot and edited.

Throughout 2012, Ru C.L travelled from Australia to the UK and Jamaica and used Facebook and other social networks to share thoughts, photos, videos and music with his fellow musicians, friends and fans.

Another recording artist engaging with her fan base is the New Zealand’s “Queen of Loops”, Mihirangi.

“I wanted to share this song with you all… it’s off the new album “Somebody Shake The Tree”… I’d love to get some feedback so in return I’m offering it as a FREE download for the next 48 hours… I hope you like… it’s one of my favourite songs on the album… ENJOY!”

Mihirangi gained her first ‘big break’ when she wowed “New Zealand’s Got Talent” judges with her live improvisational looping, using mutliple channel sampling and replaying. Many people outside New Zealand may have encountered her though YouTube where the video of her performance got traction, and discovered more on the Mihirangi website.

The impact and power of social networks  should not be underestimated. If the members of a social network were equated to a single country, Facebook would the the world’s third largest country by population!

Where consumers live, retailers and brands are sure to follow. Consider television ads for new movie releases. The URL at the end of these is now more likely tobe a Facebook page than a movie website.

Many corporates are also utilising social media as a part of an eStrategy to communicate with their stakeholders (internal and external), to promote brand advocates and engage in two-way conversation with their customers, critics and potential customers.

Digital Tsunami assists corporations to navigate the social media maze, determine which platforms are most suitable to your stakeholder engagement and prepare resources and content to contribute. This may include video, mobile sites or apps, and an all-encompassing social media profile.

We’ll listen to you, learn about your business, confirm your requirements and aid you to prepare an effective eStrategy for your brand.

Contact us today!

Companies can to connect with the World just as easily as a ‘King’ or a ‘Queen’.

 

 

 

*Source: TechCrunch “Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore” (February 7, 2012)

From Our Clients

Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Quotation Mark

This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
Quotation Mark

.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.

Corinna Sager
President
Montclair, New York, USA
Lifestyle International
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
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