2013: The Year of Mobile, Social and Video

Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video.

The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards.

SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented.

So where is the innovation which delivers a competitive advantage?

Mobile

The growth of mobile has been a global phenomenon and will continue. The percentage of advertising spend compared with other technologies over the same time period shows massive growth potential.

The amount of time researching, the amount of time shopping and the value of purchases via mobile, are all constantly increasing.

Companies which do not yet have a mobile compliant presence, will fall behind.

All websites which Digital Tsunami builds this year will be ‘responsive’. This ensures that the content and navigation is adapted to the size of the screen. As an increasing number of traffic online is via smartphones, this ensures that the mobile experience on a handheld device is just as engaging and effective as the website via a desktop or laptop.

Social

The establishment of social networks has grown well beyond personal activities.

It is common today to see a movie trailer end with a Facebook address. 200 million professionals worldwide (and the world’s top companies) use LinkedIn. Brands are using Pinterest to showcase products and engage with prospects.

The plethora of platforms reinforces the need to identify and engage in those platforms which have attained critical mass and which are right for your brand and marketplace.

Digital Tsunami can help you to navigate through the options and deliver a strategy and solutions to maximise impact and engagement with all your stakeholders.

Video

The digital age has made ‘self-publishing’ an easy everyday activity (with no training required)! Anyone with a smartphone can be a produce and publish videos.

However, the volume of content just makes effective video so much rarer! Cut-though is even harder to achieve when looking for a needle in a haystack made of needles!

Do you produce professional video for product demonstrations, do you enable candidates to submit video resumes, do you have live video chat on your site?

The options are extensive, the ability to integrate user-generated content are vast, and your brand is at risk of being devalued!

Digital Tsunami has over 3 decades of experience in professional film and video production. Whether you need a global corporate video or a six-second story for Vine (Twitter’s new video platform), Digital Tsunami has the personnel, resources and expertise to help you achieve powerful, engaging and effective video.

Contact Digital Tsunami today.

From Our Clients

Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
Quotation Mark

By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.

Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.

The project was expertly managed from end to end which resulted in a fast and efficient process.

Robert Keiller
Finance Manager
Portland, Victoria, Australia
Quotation Mark

I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!

Stephanie Oley
Writer, Editor, Translator
Sydney, NSW, Australia
Quotation Mark

.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
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