The Mobile Consumer – 2012 statistics

Nielsen has just released a report “The Mobile Consumer. A Global Snapshot, February 2013

The research covers 9 countries across 5 continents: Australia, Brazil, China, India, Italy, Russia, South Korea, United Kingdom, United States.

Interesting data reveals world leadership by the rapidly developing BRIC countries:

  • In Brazil, 75% of the respondents use their mobiles for social networking, far higher than any other country in the survey
  • 97% of the population in Russia (age 16+) owns a mobile phone, (only South Korea is higher at 98%)
  • The country where mobile video viewing has most affected TV viewing is India, where 28% of respondents reported watching less traditional TV
  • The highest frequency of mobile video views is in China, where 17% of smartphone owners watch mobile video more than 3 times a day

The statistics include:

  • owner demographics
  • ownership of types of phones
  • multiple device ownership
  • mobile phone plans and costs
  • purchase location and criteria
  • mobile apps used
  • mobile video hours and methods
  • the impact on TV viewing time
  • mobile advertising

According to Nielsen’s Global New Product Report (January 2013), the Internet has an increasingly important influence upon consumers researching new products. The use of the Internet by prospective buyers is significant in categories such as electronics (81%), appliances (77%), books (70%), music (69%), new clothing (69%) and cars (68%).

In Nielsen’s just released Australian Automotive Report 2012, data shows that Australians’ research of new car purchases on mobile devices has doubled (29% up from 14% last year).

Most of this research is still via laptops (64%) and desktop computers (62%), while research increased via mobile phones (29%) and tablets (26%).

Among new car buyers who have engaged with organisations on social platforms, 28% have engaged with a car brand, up from 18 per cent in 2011. However, the study of over 1,000 car buyers, indicated that Australians still prefer visiting dealerships over online research.

The Global New Product Report even charts a formula for success with online sales. On page 20, a circular diagram itemises the components which contribute to the greatest product sales. Perhaps unsurprisingly, these include: a clear, concise message; superior quality; brand credibility; online accessibility; delivery on promises and product loyalty.

To maximise the impact of your brand in mobilecontact us today.

 

Sources:

http://www.nielsen.com/us/en/reports/2013/mobile-consumer-report-february-2013.html
http://es.nielsen.com/site/documents/NielsenGlobalNewProductsReport.pdf
http://www.campaignasia.com/Article/337021,more-new-car-buyers-in-australia-researching-via-mobile-nielsen.aspx

From Our Clients

Quotation Mark

Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.

We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.

Andrew Rollason
Manager
Mosman, NSW, Australia
Merrell Associates
Quotation Mark

Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
General Manager, Sales & Marketing
Silverwater, NSW, Australia
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.

Corinna Sager
President
Montclair, New York, USA
Lifestyle International
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.