LinkedIn endorsements: building authority, one peer at a time

LinkedIn is an exceptionally valuable platform for professional networking.

It serves to provide information on potential employers, candidates, suppliers, partners, clients and competitors. It enables conversation through group discussions, advertisement through targeted banners and status updates, and allows validation of capabilities through ‘endorsements’.

Recent changes on LinkedIn included the much greater emphasis on validating the skills of those with whom you are connected.

Every time you visit a profile, a blue box appears above the name and portrait, with a series of terms which the individual has selected, inviting your confirmation of these skills. Immediately upon confirming these, a panel with four more appears, in an endless sequence. You may confirm these singly or all at once. You will recognise that this has the potential to be a major time-commitment, and elect to close the window!

Skills can be selected on your own profile or suggested by your contacts. I initially selected terms which consolidated my capabilities into a few specific terms. However, I recognise that some terms and acronyms will be unknown to some connections, and they may volunteer other terms which are meaningful to them.

As a result, my profile is well-endorsed for Web Design, but also for Web Development, User Interface Design, Online Production, Corporate Websites, Wire Framing, User Experience, Digital Media, Mobile Design and Website Development. Some of these terms highly specific and others more general, some are mutually exclusive and others are interchangeable. They simply reflect the understanding and common use of terminology by a broad range of connections.

Likewise, my profile displays many terms for motion picture production, including: Video, Web Video, Video Production, HD Video, Videography, Digital Video, Video Editing, Final Cut Pro, Film Production and Film.

LinkedIn endorsements are another example of an online network utilising User Generated Content (UGC) to build a more comprehensive and accurate database (like a global ‘Wikipedia’ of professionals). When Google searches for an individual name ofter display a LinkedIn profile as the top listing, the importance of accuracy is critical.

As these terms help to identify your capabilities, it is a valuable exercise to continually monitor incoming endorsements and to reciprocate by endorsing your connections.

The LinkedIn site and your profile (and professional life) will both benefit.

From Our Clients

Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
Quotation Mark

We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.

Vikram Aggarwal
CEO
Singapore
eat2eat
Quotation Mark

.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.

Michael Ney
Director
Sydney, NSW, Australia
Sensory Image
Quotation Mark

Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.

Claudio Falc√£o Gomes
Head of IT
Pymble, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.