3 videos with impact

Video has impact.

Visually, emotionally, commercially and especially on SEO.

For intensely visual humans, the power of strong video lies in converting images instantly into emotions.

For search engines, conveying data by video elevates the ranking in organic search results.

Three videos which I have presented recently in LinkedIn, Facebook and other social media, are impeccable examples of the creative art.

On Valentine’s Day, I was reminded of the brilliant video in which sensitive performances provided subtle counterpoint to a dramatic use of Post-It notes.

Post-It Love Notes video

At a tech meet-up, a discussion of video led me to recall a simple concept conveyed by balletic camera movements. A British video for The Sunday Times which merged visuals from iconic artworks, TV shows and films into one seamless sequence.

The Sunday Ties icons video

Air New Zealand (ever creative in their approach to safety videos) collaborated with Sports Illustrated swimwear models on location in the Cook Islands, to bring a quirky style to engage frequent flyers.

Air New Zealand safety video

Brilliantly conceived and executed videos are being produced every day, around the world. The ubiquity of handheld devices has been a revolution for video, which can be viewed in high definition, in your hand, on demand.

Occasionally a video impresses so much that it ‘goes viral’ and is shared relentlessly. ‘Old Spice Man’ was one such example. A single spot initiated a long campaign. The awareness and revitalisation which that well-established brand attained was extraordinary, and exceptionally cost-effective.

The ‘cut-through’ that can be achieved for your brand with a novel approach to presenting your products and services, is immense.

Digital Tsunami founder Andrew W Morse first started in film and video production in 1979. His expertise has extended to producing and directing; feature films, mini-series, corporate films, music videos and major television commercials.

If you are considering video for any aspect of your business, contact Digital Tsunami today.

From Our Clients

Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Quotation Mark

(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
President
Dural, NSW, Australia
Laservision
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
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