3 videos with impact

Video has impact.

Visually, emotionally, commercially and especially on SEO.

For intensely visual humans, the power of strong video lies in converting images instantly into emotions.

For search engines, conveying data by video elevates the ranking in organic search results.

Three videos which I have presented recently in LinkedIn, Facebook and other social media, are impeccable examples of the creative art.

On Valentine’s Day, I was reminded of the brilliant video in which sensitive performances provided subtle counterpoint to a dramatic use of Post-It notes.

Post-It Love Notes video

At a tech meet-up, a discussion of video led me to recall a simple concept conveyed by balletic camera movements. A British video for The Sunday Times which merged visuals from iconic artworks, TV shows and films into one seamless sequence.

The Sunday Ties icons video

Air New Zealand (ever creative in their approach to safety videos) collaborated with Sports Illustrated swimwear models on location in the Cook Islands, to bring a quirky style to engage frequent flyers.

Air New Zealand safety video

Brilliantly conceived and executed videos are being produced every day, around the world. The ubiquity of handheld devices has been a revolution for video, which can be viewed in high definition, in your hand, on demand.

Occasionally a video impresses so much that it ‘goes viral’ and is shared relentlessly. ‘Old Spice Man’ was one such example. A single spot initiated a long campaign. The awareness and revitalisation which that well-established brand attained was extraordinary, and exceptionally cost-effective.

The ‘cut-through’ that can be achieved for your brand with a novel approach to presenting your products and services, is immense.

Digital Tsunami founder Andrew W Morse first started in film and video production in 1979. His expertise has extended to producing and directing; feature films, mini-series, corporate films, music videos and major television commercials.

If you are considering video for any aspect of your business, contact Digital Tsunami today.

From Our Clients

Quotation Mark

We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.

We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.

Andrew Rollason
Manager
Mosman, NSW, Australia
Merrell Associates
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By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.

Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.

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Portland, Victoria, Australia
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When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.

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Director
North Sydney, NSW, Australia
Said Studio
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