Last year, we predicted that the three most critical promotional tools for the year were mobile social media video This proved true, and these three will remain essential in 2014. However, the success of each has necessitated even greater effectiveness to attain cut-through in markets where there is massive competition for customer attention. Here are …Read More…
Canberra based civil construction firm, Group One, has embraced new technology to simplify and improve workplace health and safety (WHS) monitoring activities. Supervisors have been supplied with iPads and can access custom developed applications from worksites across the ACT. Supervisors use the iPads on site to undertake inspections, monitor plant, complete Safe Work Method Statements (SWMS), …Read More…
At a “Place Pins” launch at the San Francisco headquarters of Pinterest, CEO Ben Silbermann stated that the site now has 750 million location-specific pins, to which users are adding 1.5 million pins every day. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users ‘pin’ …Read More…
Why does Digital Tsunami advocate WordPress? Corporations require security, stability, efficiency and high ROI in all operations. When developing digital solutions, it is critical that these attributes are delivered by the content management system (CMS). However, not all CMS are created equal, and as the marketplace is replete with them, so the justification must be …Read More…
Brands with the greatest volume of human interactions are rapidly adopting technology which accelerate transaction speed whilst retaining utmost safety and security. A perfect example of a high value, high volume and rapid transaction is the airline boarding pass. Millions of travellers board aircraft every single day. Ensuring faster and more accurate boarding converts to …Read More…
Commencing at the Sydney Convention and Exhibition Centre on Tuesday 27 August, the major AV industry exhibition Integrate 2013, will engage with visitors at an unprecedented scale via an app for handheld devices. Registered visitors are invited via smartphone message to download the app, which allows them to plan their attendance at events, access an electronic floor plan, …Read More…
LinkedIn is an exceptionally valuable platform for professional networking. It serves to provide information on potential employers, candidates, suppliers, partners, clients and competitors. It enables conversation through group discussions, advertisement through targeted banners and status updates, and allows validation of capabilities through ‘endorsements’. Recent changes on LinkedIn included the much greater emphasis on validating the …Read More…
You don’t make a billion dollar investment, without taking measures to protect it! Just days after Twitter‘s video platform Vine, attained more linked tweets in a day than Instagram, Facebook has moved to recapture video market share with the launch of 15 second videos on Instagram. This was clearly a well-planned initiative. That Video on Instagram was …Read More…
Over the 12 months to 2013, time spent watching video on mobile devices has doubled. In the first 3 months of 2013, the market share of video viewed on handheld devices grew by 19 percent. In a 24 hour period on 7 June, tweets with links to Vine, exceeded those to Instagram. Within 2 weeks, …Read More…
LinkedIn has continued its interface evolution with the launch of a refined format. Amongst the latest changes are: replacement of the LinkedIn logo with the “in” icon (in the top left of the screen) a hidden main nav, which slides down when the cursor is at the top of the page status updates elevated to …Read More…
