How your company is represented online impacts on the perception of your brand. Here are five fundamental online ‘crimes’ which can damage your brand. “Old news“ When a website or social platform has Latest News items which are more than …Read More…
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After developing a government-level sales presentation for a manufacturing client last year, we were recently asked to format a bid document for the same company. Neither of these tasks is a core competency, but the close relationship between Digital Tsunami team-members and our clients is based on supporting their brands across all customer and prospect …Read More…
Surpassing Facebook to become the first Chinese stock to to enter the top six global listed stocks with a market capitalisation of over 500 billion. On 20 November, Tencent (SEHK: 700) attained a valuation of USD 522 billion. Founded in 1998, Tencent released the WeChat mobile app in January 2011. WeChat is now almost ubiquitous …Read More…
“The world has changed” An accurate statement at any point in human history. However, in the last 20 years, the world has changed more rapidly and more dramatically, than at any other time in human history. American Futurist Ray Kurzweil speaks of an exponentially increasing rate of change. The impact of this change has been seismic. Of critical importance …Read More…
There are few more dramatic cinematographic techniques than time-lapse. Shooting a sequence over minutes, hours, days or months and compressing it into a few seconds, creates immense drama. Time-lapse allows us to witness reality through the distortion of a rapid time filter, which often reveals the essence of a situation. Time-lapse can demonstrate: vehicular traffic flows in …Read More…
What should be the focus of marketing for your business this year? We believe that the three keys for 2016 are: AR China video ALL brands should now have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. Augmented …Read More…
Predictions are a dangerous thing. As the Danish Physicist Niels Bohr stated: “Prediction is very difficult, especially if it’s about the future.” At this time last year, I indicated that marketing focus throughout 2015 should be on three key things: Video China UGC My rationale was: due to the immense volume of video online, exceptional …Read More…
What should be the focus of marketing for your business this year? Certainly not some which we have identified in past years. Because by now, ALL brands should have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. We believe …Read More…
How do you measure the success of your web presence? Google Analytics? Sales? The phone ringing? Digital Tsunami offers a professional, objective and FREE website evaluation service. 50 criteria are checked on your current website and extended web presence, and collated into 4 categories: Content Usability SEO Social Media Criteria measured include the freshness, clarity and …Read More…
