Pinterest second only to Facebook in web referral traffic

The image sharing site Pinterest, has become second only to Facebook in terms of importance for referral links. In the first quarter of 2014, Pinterest drove 48.36% more traffic than it did at the end of 2013!

This fact was revealed in the “1st Quarter 2014 edition of the Shareaholic Social Media Traffic Report”, published on April 21, 2014.

Shareaholic, (maker of “share” buttons) collated data from over 300,000 blogs, publisher and e.commerce sites, which receive over 400 million unique visitors each month.

Over the four month period to March 2014, Pinterest’s share of traffic grew to 7.1%, which is greater than the total figures for each of the six remaining social networks (Twitter, StumbleUpon, Reddit, YouTube, Google+ and LinkedIn).

A Business Insider chart demonstrates the massive gaps between referral link leader Facebook (21.25%), Pinterest (7.1%) and the rest; Twitter, StumbleUpon, Reddit, YouTube, Google+ and LinkedIn (all around 1% or less).

In this chart, the month columns show the percentage of overall traffic that sites received from each network, and the change lists how much each social network’s share of visits gained or declined.

chart-pinterest-referrals-2

Pinterest has grown dramatically since its launch in March 2010, and in October 2013 was valued at US $3.8 billion. Worldwide, over 70 million curators now satisfy an innate human desire to collect, by pinning images, text and videos to topic-specific ‘boards’, for no cost but their time.

The ability to easily search, source and pin items of interest, has assumed the scale of an addiction, as some self-referential images attest. In one, a father says to his children: “I am about to introduce you to Pinterest. But first, take a moment to say goodbye to your family and friends”!

Brands looking to promote a product, are recognising the value of building boards by and for enthusiastic Pinners, who are focused on their particular product; whether it is avocado dip, timber floorboards or diamond engagement rings. Currently, about half a million brands have Pinterest accounts.

Women reportedly comprise a substantial proportion of Pinners (80%), and in the US, are likely to have on average, 67 followers each. This constitutes a massive digital ‘village square’ where personal referrals are exchanged.

Referral links are only a portion of website traffic, (comprised of direct traffic, social referrals, organic search, paid search, and more). However, they are often valued highly, as they are the product of individual advocates using social media to generate positive messages to global networks.

Many brands are attempting to drive traffic on the web, by posting content to multiple social sharing sites, such as Facebook and Twitter, without necessarily being aware of the comparative impact or benefit.

Piqora, visual, interest-based network marketing & analytics specialist, states that on average, the value of a pin is USD 0.78 in sales.

Brands wanting to engage with their markets need a social media strategy.

Digital Tsunami can help you plan yours.

 

Sources:
Shareaholic
Business Insider
Piqora
Digital Marketing Ramblings

From Our Clients

Quotation Mark

I don't know what you do, but you do it well.

Aimee An Duffy
Chantrepreneur
Gwynedd, Wales
Quotation Mark

Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.

Keith Abbott
Group Manager, ODL
Abu Dhabi, United Arab Emirates
Leighton International
Quotation Mark

It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment
Quotation Mark

The MULS Executive is delighted with this aesthetically pleasing, user friendly site.

We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.

Sebastian Hartford-Davis
President
Macquarie Park, NSW, Australia
Macquarie University Law Society
Quotation Mark

I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.

Chris Shain
Photographer
Sydney, NSW, Australia
Images for Business
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.