Facebook, brands, advertising and privacy
March 12, 2013By now, you may have repeatedly heard that if Facebook was a country, it would be the third largest (by population) in the world.
Facebook is a massive platform for brands.
As a part of a customised eStrategy, Digital Tsunami counsels brands on the use of Facebook pages for their products and services, to access a global market of over a billion consumers.
Ever “Liked” a product, video or post? Apps are increasingly utilising Facebook users to collate, integrate and promote personal data and preferences. If an individual has not manually selected certain privacy settings, a brand can use that data as a recommendation or advertisement on Facebook.
Whilst brand advocates have contributed to the success of Facebook, there are also elements of privacy of which responsible corporations and sensible individuals must be cognizant.
This is not a new issue. MIT published a study “Facebook: Threats to Privacy” in 2005. At that time, approximately 12-22% of users actually revealed their cellphone numbers, with s a noticeable gender difference. Amongst the study respondents, (University students from Harvard, MIT, NYU and Oklahoma), women were less likely to publish their cell number.
More recently, Mashable published a Facebook privacy guide, and just yesterday, promoted SimpleWash, a cleansing agent to remove unwanted and negative content and even photo tags. Other resources exist to advise Facebook users on protecting their identifiable data, such as Reclaim Privacy.
The Wall Street Journal (WSJ) has published a comprehensive and easy-to-use guide to the privacy and security settings for individual Facebook accounts: “A Guide to Facebook’s Privacy Options“.
While brand managers will want to capitalise on brand advocates, as individual Facebook account holders, they may well want to protect their own privacy.
Read more about eStrategy
Read more blogs about Social Media
Read more blogs about Advertising and Marketing
Read more blogs about Statistics
References:
http://www.facebook.com/help/privacy
http://mashable.com/2011/02/07/facebook-privacy-guide/
http://mashable.com/2013/03/10/simplewash/
http://www.reclaimprivacy.org
http://allfacebook.com/facebook-privacy-settings_b31836
http://www.wired.com/business/2010/05/facebook-transparency-tool/
http://simplewa.sh
From Our Clients
Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.
I happily recommend Andrew and the Digital Tsunami team.
I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.
The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.