Classifai is a SaaS startup creating solutions for construction sector project delivery with a machine learning attribute not present in even the most established software.
Digital Tsunami closely collaborated with the founders of Classifai to refine the identity and implement a branding and marketing strategy to ensure branding consistency across all client touchpoints, including a ‘teaser’ launch video, LinkedIn company page and a Classifai YouTube channel.
Firstly, Digital Tsunami introduced Classifai to strategic partner Poignand Consulting to develop the brand strategy and marketing strategy documentation.
Secondly, appropriate photography was produced or sourced, then electronic sales deck and video templates designed.
Thirdly, company pages for social platforms were created and standardised.
Fourthly, business cards were designed and printed on stiff card with spot colour, matt lamination and a gloss spot UV finish.
In addition to print collaterals, by designing electronic templates, Classifai’s investment is maximised, as these enable bespoke in-house customisation and on-demand printing.
Digital Tsunami has previously contributed to brands in the building, construction and engineering sector across the globe.
Let’s Ride is a national initiative designed by Cycling Australia to educate primary age children to ride bicycles with confidence and safety. To reflect the fun learning experience for kids, a bright, colourful, dynamic web presence has been launched.
Developed by Digital Tsunami, this responsive site was one of the first in the world designed in the Polymer 1.0. As a dynamic front-end design tool, Polymer 1.0 is the cutting edge technology replacing HTML5 and Flash.
Polymer has been utilised to create a bold, simple, dynamic site, which integrates comprehensive information and interactive forms for distributions centres, schools, instructors and parents to register and monitor participant’s progress.
Digital Tsunami has developed numerous websites across the whole spectrum of the education and training sector: pre-primary, primary, secondary, tertiary, technical training and further education.
1 O’Connell is a landmark Sydney CBD office building, undergoing a comprehensive refurbishment. In the main entrance lobby, two 55 inch monitors flank the lift corridors. Facing a primary entrance, they present a digital tenant directory and showcase the logos of key tenants.
On behalf of the owners, CBRE Real Estate Services engaged Digital Tsunami to deliver a dynamic solution for these digital directory and signage boards. Content is served from an integrated management system situated in the building’s management office.
As the content can be scheduled and the screens are high definition monitors, dynamism was by generated by a subtly changing separate layer background for the text and logos, dynamically integrating data from the building’s environmental management system, live weather and a time clock.
Video segments of new interior surfaces were filmed on location and a variety of segments produced to be integrated as interstitials for visual interest.
Hills Antenna & TV Systems is a leading manufacturer and supplier of an extensive range of consumer products and television reception and (MATV) receiving and distribution systems throughout Australia and New Zealand and is a division of the iconic Australian listed company Hills Holdings (ASX:HIL).
Digital Tsunami was engaged to deliver a web presence for Hills Antenna (Australia) and Signalmaster (New Zealand). Images were required for specific sector related solutions within the site. These included commercial (retail, educational and institutional), hotels and resorts, residential, retirement homes and sports venues.
In order to design an effective online solution for the thousands of Hills Antenna products, Digital Tsunami developed a Website Requirements Specification which included: determining the overall website strategic objectives; comparative market research and benchmarking; concept development; website structural recommendations; development of a comprehensive web strategy (with associated documentation); information architecture and site mapping documentation; wireframe development; Usability testing for initial wireframes with documented findings; initial SEO development; research and SEO strategy; and metrics and site analytics configuration.
The website’s product section is populated directly in a Sitecore CMS and fully integrated with the client’s secure commercial system. These processes were all completed before a design was commenced. The screenshots indicate the value of the process in delivering an effective solution.
Digital Tsunami also sourced a collection of high quality professional photographic images and installed an on-site video and photographic studio, shot studio product photography and delivered multiple websites.
XTEK Limited is a leading integrated solutions provider for military, law enforcement, government agencies and commercial clients.
An Australian listed company (ASX:XTE), XTEK offers an extensive product range including: Unmanned Aircraft Vehicle (UAV); robotic Improvised Explosive Device Disposal and Explosive Ordnance Disposal (IEDD/EOD) detection and disablement solutions; high risk response tactical solutions; forensics solutions; training; R&D; and sporting hunter weapons, ammunition and accessories.
The methodology for developing a scalable solution for XTEK, commenced with a Website Requirements Specification which included: determining the overall website strategic objectives; comparative market research and benchmarking; concept development; development of website structural recommendations; development of a comprehensive web strategy (with associated documentation); information architecture and site mapping documentation; wireframe development; Usability testing for initial wireframes with documented findings; initial SEO development; research and SEO strategy; and metrics and site analytics configuration.
These processes were all completed before a design was commenced. The screenshots indicate the value of the process in delivering an effective solution. The website product section is populated directly into the SilverStripe CMS from a CSV file generated by the client’s online commercial system.