Classifai strategic marketing components
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Overview
Classifai is a SaaS startup creating solutions for construction sector project delivery with a machine learning attribute not present in even the most established software.
Digital Tsunami closely collaborated with the founders of Classifai to refine the identity and implement a branding and marketing strategy to ensure branding consistency across all client touchpoints, including a ‘teaser’ launch video, LinkedIn company page and a Classifai YouTube channel.
Firstly, Digital Tsunami introduced Classifai to strategic partner Poignand Consulting to develop the brand strategy and marketing strategy documentation.
Secondly, appropriate photography was produced or sourced, then electronic sales deck and video templates designed.
Thirdly, company pages for social platforms were created and standardised.
Fourthly, business cards were designed and printed on stiff card with spot colour, matt lamination and a gloss spot UV finish.
In addition to print collaterals, by designing electronic templates, Classifai’s investment is maximised, as these enable bespoke in-house customisation and on-demand printing.
Digital Tsunami has previously contributed to brands in the building, construction and engineering sector across the globe.
Details
| Client: | Classifai |
| Solution/s: | photography, print, e.documents, video |
| Sector/s: | building, construction & engineering |
| Region/s: | Australia |
| Language/s: | English |
| Scope: | print, strategy, video |
| Features | brand development, photography, image sourcing, print design, video production |
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Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.
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There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.
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