Classifai strategic marketing components

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Overview

Classifai is a SaaS startup creating solutions for construction sector project delivery with a machine learning attribute not present in even the most established software.

Digital Tsunami closely collaborated with the founders of Classifai to refine the identity and implement a branding and marketing strategy to ensure branding consistency across all client touchpoints, including a ‘teaser’ launch video, LinkedIn company page and a Classifai YouTube channel.

Firstly, Digital Tsunami introduced Classifai to strategic partner Poignand Consulting to develop the brand strategy and marketing strategy documentation.

Secondly, appropriate photography was produced or sourced, then electronic sales deck and video templates designed.

Thirdly, company pages for social platforms were created and standardised.

Fourthly, business cards were designed and printed on stiff card with spot colour, matt lamination and a gloss spot UV finish.

In addition to print collaterals, by designing electronic templates, Classifai’s investment is maximised, as these enable bespoke in-house customisation and on-demand printing.

Digital Tsunami has previously contributed to brands in the building, construction and engineering sector across the globe.

classif.ai

Details

Client: Classifai
Solution/s: photography, print, e.documents, video
Sector/s: building, construction & engineering
Region/s: Australia
Language/s: English
Scope: print, strategy, video
Features brand development, photography, image sourcing, print design, video production

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I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.

The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.

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Sydney, NSW, Australia
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Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

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Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia