Classifai strategic marketing components
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Overview
Classifai is a SaaS startup creating solutions for construction sector project delivery with a machine learning attribute not present in even the most established software.
Digital Tsunami closely collaborated with the founders of Classifai to refine the identity and implement a branding and marketing strategy to ensure branding consistency across all client touchpoints, including a ‘teaser’ launch video, LinkedIn company page and a Classifai YouTube channel.
Firstly, Digital Tsunami introduced Classifai to strategic partner Poignand Consulting to develop the brand strategy and marketing strategy documentation.
Secondly, appropriate photography was produced or sourced, then electronic sales deck and video templates designed.
Thirdly, company pages for social platforms were created and standardised.
Fourthly, business cards were designed and printed on stiff card with spot colour, matt lamination and a gloss spot UV finish.
In addition to print collaterals, by designing electronic templates, Classifai’s investment is maximised, as these enable bespoke in-house customisation and on-demand printing.
Digital Tsunami has previously contributed to brands in the building, construction and engineering sector across the globe.
Details
| Client: | Classifai |
| Solution/s: | photography, print, e.documents, video |
| Sector/s: | building, construction & engineering |
| Region/s: | Australia |
| Language/s: | English |
| Scope: | print, strategy, video |
| Features | brand development, photography, image sourcing, print design, video production |
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