Classifai strategic marketing components
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Overview
Classifai is a SaaS startup creating solutions for construction sector project delivery with a machine learning attribute not present in even the most established software.
Digital Tsunami closely collaborated with the founders of Classifai to refine the identity and implement a branding and marketing strategy to ensure branding consistency across all client touchpoints, including a ‘teaser’ launch video, LinkedIn company page and a Classifai YouTube channel.
Firstly, Digital Tsunami introduced Classifai to strategic partner Poignand Consulting to develop the brand strategy and marketing strategy documentation.
Secondly, appropriate photography was produced or sourced, then electronic sales deck and video templates designed.
Thirdly, company pages for social platforms were created and standardised.
Fourthly, business cards were designed and printed on stiff card with spot colour, matt lamination and a gloss spot UV finish.
In addition to print collaterals, by designing electronic templates, Classifai’s investment is maximised, as these enable bespoke in-house customisation and on-demand printing.
Digital Tsunami has previously contributed to brands in the building, construction and engineering sector across the globe.
Details
| Client: | Classifai |
| Solution/s: | photography, print, e.documents, video |
| Sector/s: | building, construction & engineering |
| Region/s: | Australia |
| Language/s: | English |
| Scope: | print, strategy, video |
| Features | brand development, photography, image sourcing, print design, video production |
From Our Clients
Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.
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