Classifai strategic marketing components
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Overview
Classifai is a SaaS startup creating solutions for construction sector project delivery with a machine learning attribute not present in even the most established software.
Digital Tsunami closely collaborated with the founders of Classifai to refine the identity and implement a branding and marketing strategy to ensure branding consistency across all client touchpoints, including a ‘teaser’ launch video, LinkedIn company page and a Classifai YouTube channel.
Firstly, Digital Tsunami introduced Classifai to strategic partner Poignand Consulting to develop the brand strategy and marketing strategy documentation.
Secondly, appropriate photography was produced or sourced, then electronic sales deck and video templates designed.
Thirdly, company pages for social platforms were created and standardised.
Fourthly, business cards were designed and printed on stiff card with spot colour, matt lamination and a gloss spot UV finish.
In addition to print collaterals, by designing electronic templates, Classifai’s investment is maximised, as these enable bespoke in-house customisation and on-demand printing.
Digital Tsunami has previously contributed to brands in the building, construction and engineering sector across the globe.
Details
| Client: | Classifai |
| Solution/s: | photography, print, e.documents, video |
| Sector/s: | building, construction & engineering |
| Region/s: | Australia |
| Language/s: | English |
| Scope: | print, strategy, video |
| Features | brand development, photography, image sourcing, print design, video production |
From Our Clients
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.