Video via Mobile. The latest statistics

Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption.

Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access.

In Nielsen’s recently released “The Mobile Consumer. A Global Snapshot 2013“,  extensive statistics demonstrate the increasing extent of video viewing via mobile.

Covering multiple countries, the data reveals that over the last 30 days, almost 100% of mobile phone users had watched at least one video per week, while the most frequent viewers were from China and Brazil, watching 2-3 or more videos per day (37% and 33%respectively).

While respondents in India reported the lowest frequency of daily video views, (14% watched one or more videos a day, compared with 54% in China), it also reflected the greatest reduction of traditional television viewing (28%). Conversely, the UK demonstrated the lowest percentage of viewers reporting a decrease in traditional television watching (5%).

Futurists are predicting that by 2015, the majority of information absorbed online and on handheld devices, will be via video. Visitors to YouTube watch over 1 billion short videos every day! The importance of video is evident in the fact that after Google, YouTube has become the world’s second most popular search engine.

A further Nielsen report on the global impact of women in mCommerce, emphasises that:

  • more Australian women own smartphones (67%) than women in any other country in the world, followed by South Korea (65%), China and Italy (both 57%)
  • 95% of women in developed countries have a cell phone
  • globally, women’s reliance on friends or family for advice on personal finance matters is 25% higher than than men

Social network platforms on mobile phones are enabling far more extensive and rapid social networking with friends and family. The rapid growth of Facebook, Pinterest, Twitter and Vine is a testament to this rapid change in social and consumer behaviour.

If your brand needs assistance with social strategy or video production, contact Digital Tsunami today.

 
Sources:

http://www.nielsen.com/us/en/newswire/2013/10-things-to-know-about-todays-female-consumer.html
http://www.nielsen.com/au/en/news-insights/press-room/2013/australian-connected-consumers-report-2013.html
http://www.nielsen.com/us/en/reports/2013/mobile-consumer-report-february-2013.html

From Our Clients

Quotation Mark

Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.

Claudio Falcão Gomes
Head of IT
Pymble, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.

Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.

The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.

Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.

Travis Taylor
Communication Coordinator
Stapylton, Queensland, Australia
Multinail
Quotation Mark

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

Glenn Murray
Director
Sydney, NSW, Australia
Divine Write
Quotation Mark

I don't know what you do, but you do it well.

Aimee An Duffy
Chantrepreneur
Gwynedd, Wales
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.