The First Thursday Curry Club (FTCC) is a rapidly expanding, international series of regular invitation-only events. In multiple cities, monthly gatherings at bars are followed by casual prix fixe dining at an Indian, Nepalese, Pakistani or Sri Lankan curry restaurant. The executive, entrepreneur and expatriate attendees, experience a great camaraderie.
The initiative of a dynamic New Zealand businessman, the FTCC is preparing to expand the concept globally.
Digital Tsunami was commissioned to produce a powerful, unique and evocative identity. A logo was developed by a European designer, who is a former McCann Erickson Creative Director. His rationale:
“The mark of the First Thursday Curry Club is an elephant holding a curry leaf, portraying the social aspect of the curry club. Elephants are very social creatures as they travel in herds. The fact that the elephant is elevated, shows the status that curry club members hold in society, while the building represents both the origins of the curry and also a meeting place“.
Wah Yuet manufactures security hardware solutions from key blanks to electronic door control systems, for clients across the globe. The brand is part of the global Kaba group (SIX:KABN).
With a 3 million square foot factory in southern China, Wah Yuet has attained ISO certification and delivers OEM services to recognised global brands. The company’s offices in Hong Kong manage international marketing.
Digital Tsunami was engaged to produce a factory video and photography, and was subsequently entrusted with the refinement of the Wah Yuet brand.
On the basis of a design by the US-based Marketing Director, Digital Tsunami refined the identity to an ovoid shape reflecting the global market, containing three parallel oblique lines, representing access, strength and precision, and applied a contemporary font for the brand name and brandline, “Global Reach. Personal Touch.”
Digital Tsunami then developed detailed brand style guide documentation, with the colour palette, fonts and instructions for the presentation of the brand in multiple print and online applications.
Abbott (NYSE:ABT), is a global, broad-based healthcare company with sales, manufacturing, research and development, and distribution facilities around the world.
Solvay Pharmaceuticals, developer of Creon, had sponsored an annual national seminar series, presented by a succession of world authorities on Pancreatic Endocrine Insufficiency (PEI). Creon has delivered impressive results in the treatment of PEI. These speakers present to clinicians, surgeons and gastrointestinal specialists in major cities around Australia.
For those unable to attend, Digital Tsunami was commissioned to produce videos of these seminars. After shoots in Brisbane, Melbourne and Sydney with four internationally renowned speakers, videos were produced and distributed. Initially on DVD, in clear cases with printed DVD discs and case sleeves, these videos were subsequently distributed by Abbott on branded USB sticks in clear cases.
Solvay Pharmaceuticals was sold to Abbott in early 2010, for EUR 5.2 billion.
After the acquisition, Digital Tsunami continued to shoot video for Creon and host and maintain Duodopa and Influvac product websites for Abbott.
Abbott (NYSE:ABT), is a global, broad-based healthcare company with sales, manufacturing, research and development, and distribution facilities around the world.
Digital Tsunami was commissioned to film two world authorities on Pancreatic Endocrine Insufficiency (PEI), and subsequently deliver edited segments on branded USB drives for distribution to Australian medical professionals.
Digital Tsunami shot the Sydney presentations on high definition video, edited and post-produced the footage, logged and edited selected segments (synchronising the video and PowerPoint presentation), and delivered nearly a thousand 4GB USB stick drives printed with the Abbott logo and brandline.
Thomas Rydell is a brilliant musician, orchestrator and composer, based in Sweden. Digital Tsunami has commissioned him to deliver soundtracks for film and music tracks for web projects.
For a new website, Digital Tsunami developed an intriguingly minimal identity for the Thomas Rydell brand. The apparent simplicity of the icon conveys complex meaning.
The main element resembles:
- two beamed notes of musical notation, reflecting the classical aspect of his work as a composer and arranger; and also
- a set of headphones, reflecting the contemporary aspect of his electronic recordings
The superscript TR placed to the right of the icon, resembles:
- the TM symbol for ‘Trademark’
- the ® symbol for ‘Registered’, indicating the intellectual property rights inherent in the music Thomas creates;
- and of course, his initials!
This deceptively simple identity attains the trio of branding objectives: it is simple, clean and powerful.
Macquarie University Law Society (MULS) is an association for law students, dynamic in both professional and social activities at the University and within the Sydney legal community.
The Executive Committee commissioned Digital Tsunami to develop a website for the association, and to redevelop the MULS identity.
While the brief was not constrained by University policy, Digital Tsunami devised an identity (and a website) which were entirely compliant with the Macquarie University brand style guide within the strong contemporary feel which the young students demanded.
Integrating components of the university’s brand the central lighthouse was prominently positioned on a liquid sea below a seven pointed star to convey a brilliant beacon on a constantly changing landscape.
The classical serif font, bold colour and capital letters all imbue the identity with contemporary confidence and the prospect of a bright future.
Digital Tsunami also designed and printed stationery, periodical student magazines, freestanding banners and delivered a website.
Recruitr is a Brisbane based company which places candidates in senior and strategic roles within the construction, mining, oil and gas, engineering and architecture sectors.
Digital Tsunami was commissioned to deliver a web presence for the company, and as a requisite first phase, proposed an evolution of the existing identity.
To announce the imminent launch of the new website, Digital Tsunami designed and integrated a dramatic animation, featuring a jet aircraft rapidly flying across the page to reveal the brand name.
The contrails left in this aircraft’s wake created horizontal stripes on the letters, and together with its’ final forward-facing position, evinced an arrowhead and shaft. This potent symbol of targeted placement and of rapid-fire career advancement, both aptly reflected the brand philosophy.
The use of a strong font, bold colour and capitalised terminal letter all imbued the brand with confidence and strength.
Digital Tsunami also designed and printed stationery, selected stock photography and delivered a website.
M&O is a provider of technical and safety training and services for the mining, resources, and offshore oil and gas sector on locations across the globe.
Digital Tsunami was engaged to develop a software solution and deliver a web presence for client access. During the development period, a refinement of the brand identity was considered.
The development process began with a lightning bolt of creative inspiration. Literally sketching on a paper napkin, the concept was formed in just seconds, (although 20 years of creatively connected neurons made the inspiration possible)!
The concept began with the initials M and O (derived from the company’s original name, Marine and Offshore). The “O” could obviously form a globe, but a much more subtle approach was apparent. By converting the “M” into a series of small triangles, they represented both the energy of a gas flare and visually extrapolated to infer a massive globe on a blue square of ocean.
The identity was devised to enable the brand to stand comfortably amongst the globally recognised petroleum brands which are its clients.
Digital Tsunami also developed software and a web interface for this client.
traintrac is the product name for an online software solution developed by Digital Tsunami for a training organisation in the offshore oil and gas sector. M&O is a provider of technical and safety courses (including fire-fighting and emergency rescue) in locations around the world. At the time, their base of operations was Macae, Brazil.
Digital Tsunami was engaged to develop the software, deliver a web presence for client access, and as a preliminary step, to devise a brand identity.
Given the name and the nature of the business, two parallel lines were used to separate and connect the words comprising the brand name. The represent both the literal train tracks and symbolise the pipes which are used in the exploration and production of offshore oil and gas.
A bold font was devised to reflect the strength and robust knowledge which the training delivers.
Digital Tsunami also designed and printed business cards, and developed the traintrac software and web interface.