traintrac identity

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Overview

traintrac is the product name for an online software solution developed by Digital Tsunami for a training organisation in the offshore oil and gas sector. M&O is a provider of technical and safety courses (including fire-fighting and emergency rescue) in locations around the world. At the time, their base of operations was Macae, Brazil.

Digital Tsunami was engaged to develop the software, deliver a web presence for client access, and as a preliminary step, to devise a brand identity.

Given the name and the nature of the business, two parallel lines were used to separate and connect the words comprising the brand name. The represent both the literal train tracks and symbolise the pipes which are used in the exploration and production of offshore oil and gas.

A bold font was devised to reflect the strength and robust knowledge which the training delivers.

Digital Tsunami also designed and printed business cards, and developed the traintrac software and web interface.

 

Details

Client: M&O Group
Solution/s: branding
Sector/s: corporate services, education & training, energy & environment, human resources, resources, safety & security
Region/s: Americas, Asia & Pacific, EMEA
Language/s: English
Scope: identity development
Features liasing with client in Macae, Brazil

From Our Clients

Quotation Mark

Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.

Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.

Robyn Rix
Director (Vice President)
Neutral Bay, NSW, Australia
Quotation Mark

We are delighted with our new website and early feedback from clients and associates is very positive.

The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.

Thank you for all your help and patience in working with us for this successful outcome.

Robyn Sefiani
Managing Director
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

You did excellent work with the site.

Dottore Michele Dal Trozzo
Director
Gonzaga, Italy
Gonzagarredi Soc. Coop.
Quotation Mark

The MULS Executive is delighted with this aesthetically pleasing, user friendly site.

We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.

Sebastian Hartford-Davis
President
Macquarie Park, NSW, Australia
Macquarie University Law Society
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group