traintrac identity
CloseOverview
traintrac is the product name for an online software solution developed by Digital Tsunami for a training organisation in the offshore oil and gas sector. M&O is a provider of technical and safety courses (including fire-fighting and emergency rescue) in locations around the world. At the time, their base of operations was Macae, Brazil.
Digital Tsunami was engaged to develop the software, deliver a web presence for client access, and as a preliminary step, to devise a brand identity.
Given the name and the nature of the business, two parallel lines were used to separate and connect the words comprising the brand name. The represent both the literal train tracks and symbolise the pipes which are used in the exploration and production of offshore oil and gas.
A bold font was devised to reflect the strength and robust knowledge which the training delivers.
Digital Tsunami also designed and printed business cards, and developed the traintrac software and web interface.
Details
Client: | M&O Group |
Solution/s: | branding |
Sector/s: | corporate services, education & training, energy & environment, human resources, resources, safety & security |
Region/s: | Americas, Asia & Pacific, EMEA |
Language/s: | English |
Scope: | identity development |
Features | liasing with client in Macae, Brazil |
From Our Clients


Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!


Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.


.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.


(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.
The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.
I would personally rate this site in the top 2 percent of world wide web sites today.


Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.