traintrac identity
CloseOverview
traintrac is the product name for an online software solution developed by Digital Tsunami for a training organisation in the offshore oil and gas sector. M&O is a provider of technical and safety courses (including fire-fighting and emergency rescue) in locations around the world. At the time, their base of operations was Macae, Brazil.
Digital Tsunami was engaged to develop the software, deliver a web presence for client access, and as a preliminary step, to devise a brand identity.
Given the name and the nature of the business, two parallel lines were used to separate and connect the words comprising the brand name. The represent both the literal train tracks and symbolise the pipes which are used in the exploration and production of offshore oil and gas.
A bold font was devised to reflect the strength and robust knowledge which the training delivers.
Digital Tsunami also designed and printed business cards, and developed the traintrac software and web interface.
Details
| Client: | M&O Group |
| Solution/s: | branding |
| Sector/s: | corporate services, education & training, energy & environment, human resources, resources, safety & security |
| Region/s: | Americas, Asia & Pacific, EMEA |
| Language/s: | English |
| Scope: | identity development |
| Features | liasing with client in Macae, Brazil |
From Our Clients
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.
I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.
Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew