traintrac identity
CloseOverview
traintrac is the product name for an online software solution developed by Digital Tsunami for a training organisation in the offshore oil and gas sector. M&O is a provider of technical and safety courses (including fire-fighting and emergency rescue) in locations around the world. At the time, their base of operations was Macae, Brazil.
Digital Tsunami was engaged to develop the software, deliver a web presence for client access, and as a preliminary step, to devise a brand identity.
Given the name and the nature of the business, two parallel lines were used to separate and connect the words comprising the brand name. The represent both the literal train tracks and symbolise the pipes which are used in the exploration and production of offshore oil and gas.
A bold font was devised to reflect the strength and robust knowledge which the training delivers.
Digital Tsunami also designed and printed business cards, and developed the traintrac software and web interface.
Details
| Client: | M&O Group |
| Solution/s: | branding |
| Sector/s: | corporate services, education & training, energy & environment, human resources, resources, safety & security |
| Region/s: | Americas, Asia & Pacific, EMEA |
| Language/s: | English |
| Scope: | identity development |
| Features | liasing with client in Macae, Brazil |
From Our Clients
The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.
We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.
When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
You did excellent work with the site.