M&O identity
CloseOverview
M&O is a provider of technical and safety training and services for the mining, resources, and offshore oil and gas sector on locations across the globe.
Digital Tsunami was engaged to develop a software solution and deliver a web presence for client access. During the development period, a refinement of the brand identity was considered.
The development process began with a lightning bolt of creative inspiration. Literally sketching on a paper napkin, the concept was formed in just seconds, (although 20 years of creatively connected neurons made the inspiration possible)!
The concept began with the initials M and O (derived from the company’s original name, Marine and Offshore). The “O” could obviously form a globe, but a much more subtle approach was apparent. By converting the “M” into a series of small triangles, they represented both the energy of a gas flare and visually extrapolated to infer a massive globe on a blue square of ocean.
The identity was devised to enable the brand to stand comfortably amongst the globally recognised petroleum brands which are its clients.
Digital Tsunami also developed software and a web interface for this client.
Details
| Client: | M&O Group |
| Solution/s: | branding |
| Sector/s: | education & training, energy & environment, human resources, resources, safety & security |
| Region/s: | Americas, Asia & Pacific, EMEA |
| Language/s: | English |
| Scope: | identity development |
| Features | liasing with client in Macae Brazil, Luanda Angola and Perth Australia |
From Our Clients
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!