M&O identity
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M&O is a provider of technical and safety training and services for the mining, resources, and offshore oil and gas sector on locations across the globe.
Digital Tsunami was engaged to develop a software solution and deliver a web presence for client access. During the development period, a refinement of the brand identity was considered.
The development process began with a lightning bolt of creative inspiration. Literally sketching on a paper napkin, the concept was formed in just seconds, (although 20 years of creatively connected neurons made the inspiration possible)!
The concept began with the initials M and O (derived from the company’s original name, Marine and Offshore). The “O” could obviously form a globe, but a much more subtle approach was apparent. By converting the “M” into a series of small triangles, they represented both the energy of a gas flare and visually extrapolated to infer a massive globe on a blue square of ocean.
The identity was devised to enable the brand to stand comfortably amongst the globally recognised petroleum brands which are its clients.
Digital Tsunami also developed software and a web interface for this client.
Details
| Client: | M&O Group |
| Solution/s: | branding |
| Sector/s: | education & training, energy & environment, human resources, resources, safety & security |
| Region/s: | Americas, Asia & Pacific, EMEA |
| Language/s: | English |
| Scope: | identity development |
| Features | liasing with client in Macae Brazil, Luanda Angola and Perth Australia |
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