M&O identity
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M&O is a provider of technical and safety training and services for the mining, resources, and offshore oil and gas sector on locations across the globe.
Digital Tsunami was engaged to develop a software solution and deliver a web presence for client access. During the development period, a refinement of the brand identity was considered.
The development process began with a lightning bolt of creative inspiration. Literally sketching on a paper napkin, the concept was formed in just seconds, (although 20 years of creatively connected neurons made the inspiration possible)!
The concept began with the initials M and O (derived from the company’s original name, Marine and Offshore). The “O” could obviously form a globe, but a much more subtle approach was apparent. By converting the “M” into a series of small triangles, they represented both the energy of a gas flare and visually extrapolated to infer a massive globe on a blue square of ocean.
The identity was devised to enable the brand to stand comfortably amongst the globally recognised petroleum brands which are its clients.
Digital Tsunami also developed software and a web interface for this client.
Details
| Client: | M&O Group |
| Solution/s: | branding |
| Sector/s: | education & training, energy & environment, human resources, resources, safety & security |
| Region/s: | Americas, Asia & Pacific, EMEA |
| Language/s: | English |
| Scope: | identity development |
| Features | liasing with client in Macae Brazil, Luanda Angola and Perth Australia |
From Our Clients
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.
Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !
Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.