MULS identity

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Overview

Macquarie University Law Society (MULS) is an association for law students, dynamic in both  professional and social activities at the University and within the Sydney legal community.

The Executive Committee commissioned Digital Tsunami to develop a website for the association, and to redevelop the MULS identity.

While the brief was not constrained by University policy, Digital Tsunami devised an identity (and a website) which were entirely compliant with the Macquarie University brand style guide within the strong contemporary feel which the young students demanded.

Integrating components of the university’s brand the central lighthouse was prominently positioned on a liquid sea below a seven pointed star to convey a brilliant beacon on a constantly changing landscape.

The classical serif font, bold colour and capital letters all imbue the identity with contemporary confidence and the prospect of a bright future.

Digital Tsunami also designed and printed stationery, periodical student magazines, freestanding banners and delivered a website.

 

Details

Client: Macquarie University Law Society
Solution/s: branding
Sector/s: education & training
Region/s: Asia & Pacific
Language/s: English
Scope: identity development
Features consulting, eStrategy, print

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