MULS identity

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Overview

Macquarie University Law Society (MULS) is an association for law students, dynamic in both  professional and social activities at the University and within the Sydney legal community.

The Executive Committee commissioned Digital Tsunami to develop a website for the association, and to redevelop the MULS identity.

While the brief was not constrained by University policy, Digital Tsunami devised an identity (and a website) which were entirely compliant with the Macquarie University brand style guide within the strong contemporary feel which the young students demanded.

Integrating components of the university’s brand the central lighthouse was prominently positioned on a liquid sea below a seven pointed star to convey a brilliant beacon on a constantly changing landscape.

The classical serif font, bold colour and capital letters all imbue the identity with contemporary confidence and the prospect of a bright future.

Digital Tsunami also designed and printed stationery, periodical student magazines, freestanding banners and delivered a website.

 

Details

Client: Macquarie University Law Society
Solution/s: branding
Sector/s: education & training
Region/s: Asia & Pacific
Language/s: English
Scope: identity development
Features consulting, eStrategy, print

From Our Clients

Quotation Mark

Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.

He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.

Laurie K. Gilbert
Director
Shah Alam, Selangor, Malaysia
Quotation Mark

The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.

Anthony Chiu
Managing Director
Hong Kong
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Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

Glenn Murray
Director
Sydney, NSW, Australia
Divine Write
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.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.

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Director
Mönsterås, Sweden