MULS identity
CloseOverview
Macquarie University Law Society (MULS) is an association for law students, dynamic in both professional and social activities at the University and within the Sydney legal community.
The Executive Committee commissioned Digital Tsunami to develop a website for the association, and to redevelop the MULS identity.
While the brief was not constrained by University policy, Digital Tsunami devised an identity (and a website) which were entirely compliant with the Macquarie University brand style guide within the strong contemporary feel which the young students demanded.
Integrating components of the university’s brand the central lighthouse was prominently positioned on a liquid sea below a seven pointed star to convey a brilliant beacon on a constantly changing landscape.
The classical serif font, bold colour and capital letters all imbue the identity with contemporary confidence and the prospect of a bright future.
Digital Tsunami also designed and printed stationery, periodical student magazines, freestanding banners and delivered a website.
Details
Client: | Macquarie University Law Society |
Solution/s: | branding |
Sector/s: | education & training |
Region/s: | Asia & Pacific |
Language/s: | English |
Scope: | identity development |
Features | consulting, eStrategy, print |
From Our Clients


Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.


Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.


Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.


Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.


Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.